Lisa Kupfer — October 29, 2016 Follow @dearlisa— October 29, 2016 Blogging is still killing it in the SEO world. Here’s why: No matter if you’re a local business or a multinational company, you care about leads. Leads turn into sales. Sales turn into revenue. You get where I’m going with this. Leads are important … Continue reading Blogging Should Be Part Of Your Marketing Strategy
Lauren Simkins — October 28, 2016 — October 28, 2016 I’m not going to lie. At first, I was skeptical about the true benefits of video marketing. Sure, I love watching videos as much as the average person and am the first to admit that seeing Taylor Swift eat it on a treadmill while rapping … Continue reading 5 Reasons to Use Video in Your 2017 Marketing Strategy
by Jaime Nacach Follow @bloominariOctober 26, 2016 Over and again, I have found that fledgling innovators or entrepreneurs start with the product idea first and link their strategies to it. Campaigns flounder because they start from their vantage point rather than that of their clients. In the end, these individuals may end up pleasing just … Continue reading What Is a Good Marketing Strategy for New Product Development?
by Tony Zambito Follow @tonyzambitoOctober 24, 2016 by Delwar Hossain The primary course of conversation in the past few years for CMO’s and their marketing teams has centered around customer centricity, customer experience, and content marketing. For good reasons too. Customer behaviors have significantly shifted in the last decade impacting conventional thinking on the role … Continue reading Rethinking Market Strategy In A Digital Economy
by Warren Knight Follow @warrenknightOctober 22, 2016 With Google reaching over 100 billion monthly searches, YOU need to stand out as a small business and one of the best ways to do this is by having a great SEO strategy that DELIVERS RESULTS. As a small business, you will have many struggles; one of them … Continue reading How-To Improve Your SEO Strategy as a Small Business
Columnist Chris Liversidge believes that audience enrichment data is key to making better optimization decisions and that search marketers should be ready to engage with an audience-led strategy. Chris Liversidge on October 20, 2016 Audience enrichment — combining first-party data from your website with third-party data gathered from other sources to get a more … Continue reading Connect audience insight to your SEO strategy
by Matt Goldman Follow @TheOriginalBullOctober 19, 2016 As social platforms have grown in popularity, so too has the importance of building an effective social media strategy. With one click of a button, companies have direct lines of communication to millions of consumers and potential consumers. While it’s now functionally easier than ever to reach people … Continue reading How to Craft an Effective Social Media Strategy
by Cent Muruganandam Follow @centmuruOctober 14, 2016 The blockbuster movie series “Terminator” is based on the concept of connected devices everywhere. Most people have at least one device with them at all times; whether this is a mobile, laptop or tablet – they are always connected online. This concept is not in the distant future … Continue reading Amazing Mobile Marketing Statistics & Strategy for Digital Marketers [Infographic]
by Jonathan Bright Follow @SoutherlyCommsOctober 16, 2016 Businesses these days trust that employee engagement is a necessary thing. It makes little sense that an unhappy workforce is as productive as a happy one. Saying that, just half of companies that have an employee engagement strategy are actually satisfied with the impact on performance, and research … Continue reading Why Your Employee Engagement Strategy Isn’t Working
by Brian LeeOctober 15, 2016 We recently published our 2016 Cross-Channel Marketing Report, which looked at the current state of shopping ads, and examined advertiser and consumer behavior over the past year. Now, with the shopping season even closer, advertisers are quickly making sure their budgets and ad campaigns are ready and flawless. Based on … Continue reading 5 Tips to Fine-Tune Your Holiday Advertising Strategy
