By Joydeep Bhattacharya November 24th, 2017 The way businesses operate has undergone a sea change in the past decade. Earlier, it was all about the needs of the company. Now, the demands of the audience are taken into consideration as well. Why? To establish a better relationship with them and convert them into loyal customers. For … Continue reading The Complete Guide To Create Your Own Social Media Strategy Map
Larry Kim — November 23, 2017 — November 23, 2017 By now, Facebook ads aren’t exactly a new thing. We all know the drill: It’s all about promoting your “unicorns” – the top 1-3% of your best content and/or offers, the ones with unusually high engagement rates, e.g. click-through rates of 10% or higher. Why? … Continue reading The Inverted Unicorn Ad Targeting Strategy that Doubles Facebook Relevance Score
Jessica Edmondson — November 22, 2017 Follow @ContentMktg2 — November 22, 2017 Referrals have evolved from a simple in the moment approach to a strategic channel and strategy that are used by companies to dramatically increase revenue with an average 13% of customer referral leads and 31% of partner referral leads making a purchase. As … Continue reading Referral Strategy: Identifying Potential Referral Sources in 2 Steps
Naser Alubaidi — November 21, 2017 — November 21, 2017 Having an online presence nowadays, especially on social media, is crucial in the success of any business. Online presence doesn’t only mean having a responsive website, but a content strategy in place as well. According to research, over 80% of B2B marketers have their own … Continue reading How To Create An Effective Social Media Content Strategy
Melissa Burns — November 20, 2017 Follow @Melissa_Burns — November 20, 2017 JESHOOTS / Pixabay The growth of mobile surfing and the increase in video content have been among the most noticeable Internet trends for the last five or seven years, what with explosive development of mobile technologies and increase in network bandwidths. The year … Continue reading Video Content for Your SMM Strategy in 2018: the Whys and Hows
Jaime Nacach — November 15, 2017 Follow @bloominari — November 15, 2017 Generate more leads with a more robust Facebook marketing strategy Most businesses have a Facebook page, but they aren’t taking full advantage of one of the most powerful marketing mediums on the web. Facebook has approximately 2 BILLION active monthly users, making it … Continue reading Diversify Your Facebook Marketing Strategy for Better Lead Generation
Craig Padoa — November 14, 2017 Follow @CraigPadoa — November 14, 2017 Free-Photos / Pixabay If you don’t yet subscribe to strategy+business by global management consulting firm Booz & Company, you are missing out on some impressive management and thought leadership pieces. Two articles that recently caught my attention are: The Thought Leader Interview: Cynthia … Continue reading Strategy, Execution And the Role of Leadership
Lisa Masiello — November 14, 2017 Follow @LisaMasiello — November 14, 2017 Pixabay The topic of mergers and acquisitions in the IT industry is dominating conversations at vendor conferences, channel partner events, industry association meetings, and in online trade publications. It shows no indications of slowing down. The acquisition and continued growth of larger managed … Continue reading Mergers and Acquisitions: Picking the Right Growth Strategy for Your Business
By Kelly Landers November 13th, 2017 The New Year is fast approaching, and there’s no better time than now to sit down with your team and determine your inbound content marketing goals for 2018. However, before you set any specific strategies in stone, take a look at the latest trends in the content marketing … Continue reading Own Your 2018 Inbound Content Marketing Strategy With These 5 Tips
Charles Nadler — November 2, 2017 Follow @charlieanadler qimono / Pixabay If the mere thought of overhauling your marketing strategy gives you anxiety, I get it. It’s time-consuming. There’s a lot of hard work involved. And, of course, there’s always the risk that the new strategy will sink your business, decimate the lives … Continue reading 4 Things to Consider When Changing Your Marketing Strategy
