Monique Danao — May 21, 2018 Follow @monique_pd — May 21, 2018 A lot of businesses use email marketing to communicate with their customers. According to the Radicati Group, the estimated number of email accounts worldwide was at 3.7 billion—and the number of emails sent per day averaged a staggering 269 billion in 2017! With … Continue reading How to Upgrade Your Email Marketing Strategy for 2018
Jana Barrett — May 13, 2018 Follow @_janabarr — May 13, 2018 rawpixel / Pixabay The more we automate business processes, the more we lose sight of our customers. It’s a reality in SaaS and practically every industry in the world. Though technology has undoubtedly made our jobs easier and improved the overall customer experience, … Continue reading How to User-Proof Your Product Strategy
Contributor Mark Williams says marketers must evolve the metrics they monitor to keep up with the changing media-consumption environment. Mark Williams on May 11, 2018 As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to … Continue reading Attention + intensity: Tips for navigating the new age of media strategy
Warren Knight — May 8, 2018 Follow @warrenknight — May 8, 2018 There have been many times in my career where I have had to sit down with my team, and really analyse our digital marketing strategy because it is just not working like it should or like it did in the past. Regardless of … Continue reading How To Fix A Broken Digital Marketing Strategy
Tom Willis — May 7, 2018 — May 7, 2018 Even in a post-Penguin era, search engine optimisation has entertained the prospect of websites ranking in search results without the foundation of backlinks. This may be true to some degree, although only for sites in a non-competitive niche targeting long-tail keywords. For brands in all … Continue reading 5 Steps for Assembling a Killer SEO-Led Backlink Strategy
JoAnne Funch — May 5, 2018 Follow @joannefunch — May 5, 2018 How to gain sales with a focused engagement strategy Growing sales leads utilizing LinkedIn is more than inviting a lot of people to connect, followed by a promotional sales message. The top sales people using LinkedIn know long-term success is about mastering a … Continue reading How to Gain More Customers Using a LinkedIn Engagement Strategy
By Jordan Bucknell May 1st, 2018 The key to any successful ad strategy is successful targeting. It’s simple, if you don’t target the people that matter you won’t be getting conversions. Of course, you also want to make the most out of your ad spend. Remarketing through Facebook Custom Audiences provides you with a means to … Continue reading Facebook Custom Audiences: How To Create The Foundations Of Your Remarketing Strategy
Jaime Nacach — April 26, 2018 Follow @bloominari — April 26, 2018 In recent times, social selling has grown in popularity because both B2B and B2C companies are using it to get results from their social media participation. Although, there’s still a lot of improvements to be made. According to CSO Insights 2016 Sales Enablement … Continue reading 6 Steps to Implement a Social Selling Strategy with Automation Technology
Todd Kunsman — April 27, 2018 Follow @OhSoFreshMusic — April 27, 2018 Is your company’s social content getting buried with little engagement? Does your company’s social strategy need a boost? If those two questions come to mind or you are looking for new ways to improve your social media strategy, then you came to the … Continue reading Are You Utilizing Employee Advocates? Here’s Why They Are Essential to Your Social Media Strategy
Contributor Steve Tutelman advocates for three important attitude shifts that can enable your organization to use data efficiently and effectively. Steve Tutelman on April 27, 2018 Think about all the data you have as a retail marketer. Not just the volume of it; the actual contents of it. E-commerce site performance. In-store performance. … Continue reading You vs. data: Where people fit in modern retail marketing strategy
