Joshua Sleigh — April 22, 2018 — April 22, 2018 According to a recent study, 75% of video viewers report that they will click through to a website after watching a high quality video. It’s clear that video is an effective tool for engaging with digital consumers, but only if it’s done right. Producing high … Continue reading Video Marketing Strategy; The Importance of Effective Planning Before Execution
Young Entrepreneur Council — April 20, 2018 Follow @YEC — April 20, 2018 1. Optimize for the Silent Social Video Snippet Video snippets that are embedded within social feeds such as Facebook and Instagram are driving how marketers utilize video this year. These videos play automatically, but silently, as a user scrolls down their feed. … Continue reading 10 Powerful Ways to Use Short Videos in Your Content Marketing Strategy
Jeremy Durant — April 17, 2018 Follow @BopDesignSD — April 17, 2018 If you see B2B blogging as a critical component of your firm’s ongoing digital marketing strategy, you should start planning during the website design phase – it should not be an afterthought once your website is launched. In this blog, we take a … Continue reading B2B Blogging: How a Blog Fits Into Your Web Design Strategy
Lee Frederiksen — April 5, 2018 Follow @hingemarketing— April 5, 2018 Finding a competitive strategy that offers a sustainable advantage is a challenge for most professional services firms. In this article, we will try to make it a bit easier. We’ll start by defining exactly what a competitive strategy is and explore the different types … Continue reading Competitive Strategy for Professional Services
Nick Leffler — April 5, 2018 Follow @exprance— April 5, 2018 Nothing is static and nothing will remain consistent. The world is a dynamic place that’s always changing. You will eventually go through a business strategy pivot. Even if your business is doing well today and you’re getting plenty of referrals, that’s not guaranteed tomorrow. … Continue reading Sometimes You Have To Make A Business Strategy Pivot
Hilary Bird — April 4, 2018 — April 4, 2018 If you, like many other digital marketers, believe Twitter is singing its swan song, Dakota Shane at Inc. would like to change your mind. He says the network is poised for growth in 2018, citing reasons like real-time conversations, easy networking, & lower advertising costs … Continue reading How to Optimize Your Twitter Strategy in 2018
Mitul Makadia — March 27, 2018 Follow @mitulmakadia— March 27, 2018 We’re well aware that modern communication within both, B2B and B2C space, regarding any issues tend to happen over mail or call. Unfortunately, both these mediums open the gateway to a lot of misunderstanding and miscommunication as well which results in us having to … Continue reading Integrating Voice First in Business Strategy – 12 Key Points
By Mark Gadala-Maria March 27th, 2018 For years, a company’s content strategy has for long revolved around its own blog. But, the rapid evolution of social networks and mobile delivery methods (like AMP) have made it necessary to decentralize a company’s content strategy. As 2017 wraps up, it’s becoming clearer and more evident … Continue reading Content Autopsy: It’s Time to Decentralize Your Content Strategy
Is your nonprofit organization involved with the Google Ad Grants Program? Contributor Pauline Jakober shows how you can benefit from the recent ad changes with a few creative tips and workarounds. Pauline Jakober on March 23, 2018 This past December, Google communicated changes to its Google Ad Grants program. If you’re a nonprofit or … Continue reading Google Ad Grants changes and your PPC strategy: Where to go from here
Sarah Berkowski — March 20, 2018 Follow @sarahberkowski — March 20, 2018 Is your business disaster-ready? Every day, businesses deal with the unexpected, from malware attacks and data breaches to natural disasters, such as floods or fires. While many of these disasters may be beyond your control, what you can control is how you plan … Continue reading Prepare a “What If” Strategy to Guard Against Disasters
