Maddy OsmanJuly 3, 2015 For many people, the idea of social media management inspires images of quickly churning out haphazard posts and hoping for the best. Perhaps they already hold stigmas about traditional forms of marketing and view social media as another pointless piece to the word-spreading puzzle. Or maybe they get nervous every time … Continue reading Behind The Scenes: The Many Facets Of Social Strategy
Vasudha VeerannaJuly 2, 2015 Recently, I underwent Root Canal Treatment. The treatment itself was painful (despite the anesthesia), but keeping track of my appointments – not so much, thanks to a certain health app I used that sent me automated reminders. Now, that’s why I love automation – it can do whatever you need it … Continue reading 3 Steps to Building an Effective Social Media Automation Strategy
Dina ShuqomJuly 1, 2015 As we’ve been watching the trends in the medical device industry, we see that it is currently valued at a staggering $ 100 billion dollars. Investment in this industry has more than doubled in the past two decades and is expected to grow to $ 133 billion in 2016. Many companies … Continue reading 12 Components of a Digital Marketing Strategy
How do you unleash the benefits of programmatic advertising? Columnist Melody Gambino offers some key steps to get you started. Melody Gambino on June 26, 2015 Let’s assume that brand marketers have now presumably woken up to the necessity of a programmatic media strategy. All those stragglers have now booked their tickets on the programmatic … Continue reading 5 Steps To Jump-Starting Your Programmatic Strategy
Jackie NagelJune 25, 2015 It’s a rare business owner that doesn’t want to grow their business in some fashion. Unfortunately, most small business owners are so busy working “in” their business that it’s difficult to identify indicators of diminished growth…until the lack of growth creates a major pain point in the business. To win at … Continue reading 10 Signs You Need A Growth Strategy For Your Small Business
Amanda McGuinnessJune 18, 2015 What are your five favorite smartphone apps (set aside the ones that ship with the phone like text, email, camera…)? Flipping through my home pages the ones I use the most are: 1. Uber 2. Waze 3. Wigo 4. United Airlines 5. Bank of America When I think about these, it’s … Continue reading Applying B2C Success In Real-Time To B2B Strategy
Monique RiversJune 16, 2015 Video marketing continues to prove its value as part of a company’s marketing strategy, impacting brand awareness and lead generation for companies both large and small. They are easier to consume, more engaging, often less promotional, and don’t require a lot of reading to get a message across. This can make … Continue reading 4 Tips For Drafting A Successful Video Marketing Strategy
Lacy BoggsJune 15, 2015 Today I want to talk to you about managing your content flow. Because having an editorial calendar for your blog is great, but you’ve got other content to produce too. What I mean by content flow is all the other content you have to produce in addition to your blog post. … Continue reading Blogging Strategy Tip No. 3: Manage Your Content Flow
Alex DittyJune 13, 2015 Instagram tips from one of the top brands We always aim to provide you with best practices from brands to serve as helpful resources to improve your Instagram marketing. And as one of the top brands (if not the top brand) on Instagram, @Nike is a great account to learn from. … Continue reading Inside Nike’s Instagram Strategy
Brad JeffersonJune 7, 2015 Video is an integral part of an effective ecommerce marketing strategy. Not only does it lead to higher average order value (AOV) and increased conversions, but a recent study conducted by Animoto revealed that 4x as many consumers would rather watch a video about a product than read about it. Additionally, … Continue reading 6 Ways to Execute an Ecommerce Video Strategy to Increase Your Sales
