Brittany HurlburtJuly 22, 2015 By now I am sure you have heard about the Darth Vader selfie story that has been making its way around the interwebs since early May. If you haven’t, it just goes to show how quickly something can be picked up on social media, regardless if the facts are accurate, and … Continue reading What Darth Vader Can Teach You About Your Social Media Strategy
Jennifer ColomboJuly 21, 2015 Video marketing has been around for a long time. Since the first advertisement aired on television, we have been bombarded with commercials. Most of them annoy us, but we all have our favorite few that really resonated. Heck, 78% of Americans look forward to Super Bowl commercials more than the game. … Continue reading The 5 W’s of Your Video Marketing Strategy
Rob PetersenJuly 20, 2015 “If you want something new, you have to stop doing something old”― Peter F. Drucker A strategy is a plan of action to achieve a major aim and future result. It requires commitment because making change is difficult. To describe what’s involved, Peter Drucker said: “Strategic planning is the continuous process … Continue reading 11 Signs You Don’t Have a Strategy
Vincent NgJuly 19, 2015 Are you looking to market on Pinterest but not too sure where to start? In this series, I offer ten guidelines to help you develop a winning Pinterest strategy from scratch. 1) Decide Who Your Core Audience Is The first thing you need to do when developing a Pinterest strategy is … Continue reading How To Develop A Winning Pinterest Strategy From Scratch (Part 1)
Marc GubertiJuly 16, 2015 When I first came across Twitter Advanced Search, I was absolutely blown away. The advanced search makes it easy to find targeted individuals to interact with and/or market your products to. I learned about Twitter Advanced Search a few months after it was made available to the public, and ever since … Continue reading 10 Ways You Can Use Twitter Advanced Search For Your Social Media Strategy
Vasudha VeerannaJuly 15, 2015 Social media has come to be one of the most essential marketing techniques for all types of businesses, including retail. Although it may be difficult to establish a direct relationship between social media and in-store sales, few would deny the influence that it bears on consumers’ purchase decisions. Nearly 70 percent … Continue reading Guide to Social Media Marketing Strategy for Small Retailers
Annie ZelmJuly 15, 2015 Our website doesn’t reflect who we are as a company.It doesn’t tell a story.It’s hard for our customers to find what they need. It just feels dated. Sound familiar? We hear these comments often when we first start a website redesign project. A new website is a chance for a clean slate—a … Continue reading 7 Essential Questions to Shape Your Website Redesign Strategy
by Sheena Mathieson July 14th, 2015 Many small businesses often make the mistake of not investing in the proficient social media management teams and their services, including social media strategies, simply because they feel it is unnecessary. More often than not, the problem also revolves around tight budgeting and uncertainty with the idea of … Continue reading How To Create A Successful Social Media Strategy
Jorgen SundbergJuly 11, 2015 What is social media recruitment and how can you organisation benefit from it? To find out we recently had a chat with Andy Headworth who is the author of “Social Media Recruitment, How to Successfully Integrate Social Media into Recruitment Strategy” as well as the Managing Director of Sirona Consulting. He’s … Continue reading Why Your Company Needs a Social Recruiting Strategy
Mark SchaeferJuly 6, 2015 Every time I write a post that takes a slightly contrarian view to the status quo, I get hammered by the entrenched pundits who spin this into “Mark is saying that marketing is dead”… or social media is dead … Or that kittens are bad. You get the point. Today I … Continue reading Facebook Content Strategy Is A Time Bomb For Inbound Marketing
