WishpondJune 5, 2015 The most significant marketing change in the past decade was brought about by social media. Before Facebook or Twitter, brands couldn’t dream of building such close connections with their audiences or having real-time conversations with their customers on a global scale. In order to leverage your presence on social networks, build a … Continue reading Why Social Media Listening Is Key To Your Marketing Strategy
Nathan SikesJune 4, 2015 What Promotional Strategy Should You Be Using? According to Larry Page the mission for Google Search is to design the perfect search engine which “understands exactly what you mean and gives you back exactly what you want.” Whether it’s a website, image, video, or even an android app, Google Search is … Continue reading Promotional Strategy in 2015 Using Google Trends: What You Should Know
Edward GeorgeJune 4, 2015 You are good, there is no denying it. Let’s be honest here, you are now at the point where you are planning your very own video marketing strategy. Whether you work for yourself or as part of a team this is a big responsibility, something that you should definitely be proud … Continue reading How to Produce a Killer Video Marketing Strategy
Elizabeth DyrsmidJune 2, 2015 Are you looking to create marketing strategies that work? Digital marketing helps your company grow and thrive by incorporating new marketing strategies. These new strategies help you connect with new customers and keep up with the changing markeg. So which digital marketing strategies should you add first? In this infographic, we … Continue reading 4 Easy Steps To A Strong Digital Marketing Strategy (Infographic)
Lacy BoggsJune 1, 2015 A blog editorial calendar doesn’t have to be something fancy; in its most basic form, it’s a calendar that tells you what you’re going to write about and when. Now, you may be thinking, “I don’t think I want that! I like to blog when inspiration hits.” Or, “I just like … Continue reading Blogging Strategy Tip No. 1: What is a Blog Editorial Calendar?
Patti SchwartzMay 30, 2015 Whenever a company hires a social media marketing manager, either internally or through an outside agency, they are entrusting them to promote their brand, image, or service to a diverse audience across the wide spectrum of social media platforms; usually given carte blanche when it comes to the content posted. However, … Continue reading Marketing Strategy: Staying The Course
Samantha CollierMay 29, 2015 The term digital marketing can make even the most experienced entrepreneur own roll their eyes in shame. They know they need to connect with their clients and leads but aren’t sure how to get started. Did you know that advertising on Facebook increases the number of qualified leads walking in the … Continue reading Not Defining Your Social Strategy Is A Mistake
Scott VaughanMay 28, 2015 It’s easy to get caught up counting followers, likes, re-Tweets, and other short-term indicators of a budding social media presence. While those “metrics” provide immediate gratification, they have less tangible impact in driving business value (awareness, funnel advancement, pipeline) and personal brand equity. Before you commit time and resources, I recommend … Continue reading A Four-Step Social Media Strategy That Pays Off
James ClearMay 24, 2015 In 2009, Fred Stutzman was a graduate student at the University of North Carolina and he was trying to grind out some important work on his thesis. But there was a problem. His favorite coffee shop, which had previously been a quiet sanctuary where he could escape distraction and get work … Continue reading How To Eliminate Procrastination (The Surprising Strategy One Man Used)
As Director of the DotGreen Community, David Maddocks sees domains as channels or “doorways” into a company or brand. Amy Gesenhues on May 22, 2015 After leading marketing efforts for Converse, and then serving as an adviser for brands like IBM, Jockey International and Keds, David Maddocks was appointed CMO and general manager of business … Continue reading A CMO’s View: Cole Haan CMO Says Domain Strategy Should Focus On Engagement & Honesty
