by Ruthie Abraham December 2, 2015 Follow @RuthieAbrahamDecember 2, 2015 Marketing is a very idea-oriented business. Creative ideas and approaches are a big part of what pushes businesses forward and further, and we’re all for that. But there’s a danger in throwing out ideas on how to change your company’s online marketing strategy without knowing … Continue reading Strength in Strategy: Crafting Your Online Marketing Approach
by Nicole Boyer December 1, 2015 Follow @nicoleboyernrDecember 1, 2015 Understanding Your Customer Before you can create a marketing strategy that works, you will need to identify your target customer. Your target customer is the person who is most likely to purchase your products or services, and who is most likely to establish a relationship … Continue reading A Quick Guide to Creating a Startup Marketing Strategy
by Laura Cole November 30, 2015November 30, 2015 We are rapidly approaching the end of the year, which historically is a time when business-owners review their annual performance and make strategic plans for the forthcoming 12 months. Marketing is likely to be a key area of focus, especially as trends and best practices continue to … Continue reading 3 Reasons to Engage in a B2B Blogging Strategy in 2016
by Luana Spinetti November 25, 2015November 25, 2015 It’s easy to forget your own blog when you spend a lot of time searching for traffic opportunities elsewhere. Off-site traffic is definitely good to have, BUT— What about your current visitors? How do you keep them on your blog instead of driving them outside? What about … Continue reading Increase Your Blog Traffic With A Clever Internal Linking Strategy
by Paul Keijzer November 24, 2015 Follow @Paul_KeijzerNovember 24, 2015 Marissa Mayer is making headlines again. We all know that she was brought into Yahoo just 3 years back with hopes of implementing the strategic brilliance that she’d been showing at Google. But the latest news coming out of Yahoo seems to be quite troubling: … Continue reading Should Marissa Mayer Focus on a Strong HR Strategy?
by Rick Delgado November 24, 2015 Follow @ricknotdelgadoNovember 24, 2015 As every business owner knows, this is the age of big data. Several years ago, consulting firm McKinsey & Company posited that data analysis would lay the foundation for bolstering business’ ability to compete, innovate and most importantly, grow. As McKinsey and Company argued, collecting … Continue reading Using Consumer Research to Develop a Growth Strategy
by Dave Wakeman November 23, 2015 Follow @davidwakemanNovember 23, 2015 businessman in office looking at wall with business strategy I’ve written here on several occasions about the importance of a strategy and how you can better identify your strategy. Today I want to bring the conversation down to a more personal level because I want … Continue reading Give Me 20 minutes and I Will Give You a Better Strategy
by Margot da Cunha November 23, 2015November 23, 2015 People are no longer shocked when they see an email with their name in the headline from a brand they may not recognize. Seeing ads that are relevant to your interests isn’t as creepy anymore, but almost expected. In fact, 74% percent of online consumers get … Continue reading 7 Ways to Personalize Your PPC Strategy
by Spencer Durrant November 20, 2015November 20, 2015 It’s estimated that around 30% of small and midsize business’ annual sales occur during the holiday selling season –– making it a significant driver of overall company revenue. As such, you likely began planning for the holiday season months ago, but some recent data and insights released … Continue reading Google’s Latest Mobile Shopping Data is In: Here’s How You Can Better Inform Your Holiday Strategy Last Minute
by Penney Fox November 19, 2015 Follow @foxinteractiveNovember 19, 2015 It’s that time of year It’s that time of year when we start seeing posts, pins and tweets about buying a 2016 planner. People are promoting datebooks, life planners and personal organizers. And don’t even get me started on the tons of free printables … Continue reading Building Your Social Media Strategy
