Tag Archives: Strategies

Why You Should Combine Your PPC and Inbound Marketing Strategies

by Will Kirkpatrick February 26, 2016February 26, 2016 Depending on whom you talk to, some marketers will tell you that pay-per-click (PPC) advertising and inbound marketing are opposites. However, PPC is actually a subsidiary of inbound. Even though PPC can be considered slightly interruptive, it’s still permission based. And the reason it’s considered a subset … Continue reading Why You Should Combine Your PPC and Inbound Marketing Strategies

Employ Proficient SEO Strategies to Thwart Hacking Threats

by Govind Agarwal February 25, 2016 Follow @submitedgeFebruary 25, 2016 If we have to go by recent findings noticed in SERP then it seems that hackers have found a liking for an age-old hacking tactic. In the past, bait-and-switch-content hack was popular amongst hackers, which was used to enhance a website’s search engine ranking. Of … Continue reading Employ Proficient SEO Strategies to Thwart Hacking Threats

3 Strategies for Scaling Your Facebook Ad Campaign

by Scott Fenstermaker February 19, 2016February 19, 2016 Hey Big Spender One of the great strengths of advertising on Facebook is its wide array of audience targeting options. If you can’t convert leads cost-effectively through interest and behavioral targeting, you can create many kinds of custom and lookalike audiences and try that. For example, if … Continue reading 3 Strategies for Scaling Your Facebook Ad Campaign