Tag Archives: Strategies

3 Strategies for Scaling Your Facebook Ad Campaign

by Scott Fenstermaker February 19, 2016February 19, 2016 Hey Big Spender One of the great strengths of advertising on Facebook is its wide array of audience targeting options. If you can’t convert leads cost-effectively through interest and behavioral targeting, you can create many kinds of custom and lookalike audiences and try that. For example, if … Continue reading 3 Strategies for Scaling Your Facebook Ad Campaign

Research: Digital Marketing Strategies for B2B Buyers in 2016

by Dave Orecchio February 16, 2016 Follow @HighTechMKTFebruary 16, 2016 While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the … Continue reading Research: Digital Marketing Strategies for B2B Buyers in 2016

How to Get Visitors to Your Website Using Growth Hacking Strategies

by Kristin Lisak February 14, 2016February 14, 2016 Growth hacking, or business growth through analytical, strategic, and creative marketing moves, is quickly becoming the norm. The practice that began with budget-conscious startups looking for quick, effective means for growth and distribution is now being integrated into marketing plans across industries. Through a combination of technology … Continue reading How to Get Visitors to Your Website Using Growth Hacking Strategies

5 Simple Strategies To Improve Your Blog’s Search Rankings

Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. Daniel Faggella on February 12, 2016 Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a … Continue reading 5 Simple Strategies To Improve Your Blog’s Search Rankings

How Business Merchandising Audits Can Lead to Improved Strategies

by Victoria Vessella February 3, 2016 Follow @v_vessellaFebruary 3, 2016 Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform … Continue reading How Business Merchandising Audits Can Lead to Improved Strategies