by Dave Orecchio February 16, 2016 Follow @HighTechMKTFebruary 16, 2016 While the benefits your company offers don’t necessarily change, the journey for a digital buyer is often much different than that of a traditional buyer. Therefore, you need to recognize the experience of a customer at each stage and focus on delivering value throughout the … Continue reading Research: Digital Marketing Strategies for B2B Buyers in 2016
by Kristin Lisak February 14, 2016February 14, 2016 Growth hacking, or business growth through analytical, strategic, and creative marketing moves, is quickly becoming the norm. The practice that began with budget-conscious startups looking for quick, effective means for growth and distribution is now being integrated into marketing plans across industries. Through a combination of technology … Continue reading How to Get Visitors to Your Website Using Growth Hacking Strategies
by Danny Wong February 12, 2016 Follow @dannywong1190February 12, 2016 When I built my first eCommerce business, every order mattered. We accommodated as many customer requests as humanly possible to get product shipped out the door and into happy shoppers’ hands to earn an extra buck. Sometimes, we even fulfilled orders at cost because we … Continue reading Going Global: 11 eCommerce Strategies
Is blogging a major component of your digital marketing strategy? Columnist Daniel Faggella explains how to help your blog reach its full potential in search. Daniel Faggella on February 12, 2016 Whether you’re a B2B or B2C marketer, there is ample opportunity to boost your search engine rankings through blogging. However, you can’t implement a … Continue reading 5 Simple Strategies To Improve Your Blog’s Search Rankings
by Personal Branding Blog February 6, 2016February 6, 2016 A solid website is just the beginning step to attracting leads that can be converted into sales. The goal is to bring visitors back with referrals, and you don’t need to have a big budget to accomplish this. What type of website attracts brand ambassadors? It … Continue reading Low Cost Website Traffic Strategies for Your Personal Brand
by Victoria Vessella February 3, 2016 Follow @v_vessellaFebruary 3, 2016 Conducting regular business merchandising audits is essential for any business competing in the retail arena. These types of audits are crucial for ensuring that your product is being properly displayed and is well-stocked at a given retail location. If field reps are able to perform … Continue reading How Business Merchandising Audits Can Lead to Improved Strategies
by Kathi Miller-Miller February 3, 2016 Follow @KathimilleFebruary 3, 2016 So things aren’t going so well at work. Perhaps you’re surprised by the dooms day discussion with your supervisor, but chances are it’s not really a newsflash to you. The reality is that most of us know when things aren’t going well…be it at home … Continue reading Problems at Work: 5 Must Have Strategies to Keep Your Job!
by Personal Branding Blog January 29, 2016January 29, 2016 How your personal brand’s image is seen by others is important to your growth and sales. A mix of appealing images and video will not only increase engagement in your social media marketing, but will also establish credibility as your community shares your content. The need … Continue reading Stand Out on Social Media – Visual Marketing Strategies
by Saurabh Nangia January 25, 2016 Follow @nangia5January 25, 2016 Did you know that once you have established yourself as a trusted ecommerce platform, making more than 10 sales per day, about 60% of your efforts need to be directed towards customer retention? Not only does retention cost less than acquisition, it also enhances profitability. … Continue reading The Best Retention Strategies Used By ECommerce Giants And Why They Work
by Peter Stark January 24, 2016 Follow @peterbstarkJanuary 24, 2016 The necessity of change for organizational growth and advancement is indisputable. But what do you do when your organization experiences too many changes, and you and your employees are feeling the effects of change fatigue? In a recent seminar on Effectively Dealing with Organizational Change, … Continue reading 8 Strategies for Effectively Dealing with Change Fatigue
