John W HayesJune 19, 2015 No, this is not another article predicting the demise of email marketing. It’s way bigger than that. The future of eCommerce itself is looking pretty shaky, and we should all be afraid. Of course, eCommerce isn’t going away anytime soon – it’s just not going the way many independent online … Continue reading Scare Story: The Death of “Independent” eCommerce
Kate MillerMay 12, 2015 Storytelling is one of the things that we enjoyed the most when we were children. Our favorite stories took us to different places, let us experience new things and taught us about the people and world outside of our own homes and towns. A lot of people today, even adults, are … Continue reading How to Use Facebook to Tell Your Story
Tea SilvestreMay 9, 2015 How can a rock supergroup who broke up 45 years ago help you tell the story of your business? Turns out, they can teach you a lot. I’m a huge Beatles fan, even though they split up before I was born (which would come as a surprise to my 7-year-old, who … Continue reading What The Beatles Can Teach You About Telling A Story With Your Home Page
Paul GustafsonMay 1, 2015 If your business is similar to most IT companies, success stories are likely to be the most valuable marketing content you can produce. Done right, these stories overcome skepticism, shorten sales cycles, and help close deals. This form of sales literature provides real-world evidence of how a product or service makes … Continue reading 4 Components Of An Effective Success Story
Tea SilvestreApril 26, 2015 Do you dread writing your About Page (like you dread cleaning out the fridge)? You’re not alone. We all know we need one. And yes, it’s probably one of THE most-visited pages on your entire site. (Have you checked your Google Analytics lately? Go do it. I’ll wait.) It’s also one … Continue reading How to Tell A Compelling Story With Your About Page
Bryan BolanApril 15, 2015 Corporate doesn’t have to be so corporate. I coined that phrase when I started b-Mc creative and believe in it now more than ever. Years ago when corporate video production began the concept was pretty simple, just talk about yourself. Granted, it is a lot of work and the bigger brands … Continue reading Developing A Powerful Corporate Story
Ben DonkorMarch 31, 2015 How engaging were our brand’s Tweets last year? How did the blog perform compared to the previous year? What worked, what didn’t work, and why? These are just some of the questions that reporting can help you answer to plan ahead: budget, strategy, tools, acquisitions – you name it. So, how … Continue reading Marketing: Using Reports To Tell The Story Of Your Social Media Performance
Dan McDadeMarch 27, 2015 In the 2015 Virtual Sales Kickoff earlier this year, I had the pleasure of hearing for the first time, Mike Weinberg—sales coach, consultant, and author of the book New Sales. Simplified.: The Essential Handbook for Prospecting and New Business Development. It was a stellar presentation. So much so that I asked … Continue reading 4 Tips to Power Up Prospecting in 2015: #3 – Sharpen Your Story!
By Jess DelBalzo, Published October 30, 2014 You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive … Continue reading When Creepy Converts: A Halloween Story About Retargeting Ads
By Catherine Pham, Published October 8, 2014 Recently, I saw a question online asking whether explainer videos were still effective. Now, I must say I am certainly biased towards this type of content because it explains a topic, service or product in just a minute or two. That quick answer to a reader’s question is … Continue reading Explainer Videos – Make Them As Viral As Any Good Word Of Mouth Story
