If you are, then it’s time to rethink your strategy. Columnist Jeffrey L. Cohen explains why the right marketing automation program will help you target prospects with the stories they care about. Jeffrey L. Cohen on July 25, 2016 We’ve all been to office parties where someone ordered pizza — but what about the … Continue reading Are you telling all your prospects the same story?
by Arthur Germain July 16, 2016July 16, 2016 Wikipedia If you want to share your brand story with journalists, you have to know how to pitch the story to them. We often tell clients there are three ways to pitch reporters. In many cases, you can use these approaches in combination in order to target … Continue reading 3 Ways to Get the Media to Listen to Your Brand Story
by Vinay Patankar July 6, 2016July 6, 2016 When he started investing, Chris Sacca told himself, “F*ck it… I’m just not going to play this traditionally anymore.” And as any Shark Tank fans out there know, Sacca is anything but traditional. From his cowboy shirt uniform to his self-described “colorful language,” the billionaire Lowercase Capital … Continue reading Lessons from a Shark Tank Success Story: Chris Sacca’s Investment Checklist
by Vinod Jethwani April 10, 2016 Follow @VinodJethwaniApril 10, 2016 In a world dominated by the internet, there is no better way of creating brand awareness than increasing one’s online presence. Amidst the marketing storms and havocs, many companies have found solace in search engine optimisation. Through SEO, many companies have been bestowed with wings … Continue reading SEO Success Stories: Ecommerce Magento Website Success Story
Personal Branding BlogOctober 15, 2015 As a freelancer, you are the CEO, sales department, desk jockey, and accountant all in one — but often, that last role falls to the wayside. Keeping track of your income and expenses is rough when you are already balancing so many other responsibilities to make your self-employed lifestyle work. … Continue reading Freelancers and Business Accounts: A Love Story
Sarah MatistaOctober 12, 2015 If you are a regular reader of our blog, it’s not news to you that effective visual content is key to success on social media. What you might not know however, is just how important it is to expert marketers who are tasked with telling brand stories. Luckily, there’s an infographic … Continue reading The Importance of Visual Content For Telling Your Story and Engaging Your Customers
Scott BarnettOctober 10, 2015 The latest news story on reviews comes from Staten Island, NY, where a woman who allegedly libeled a local contractor on Yelp was ordered by a judge to pay $ 1,000 towards reparations. The judge agreed that the terms she used, such as “con artist,” “scam,” and “rob,” imply criminal activity … Continue reading Bad Online Reviews – The Best Way To Share Your Side Of The Story
Bob HutchinsAugust 14, 2015 “Don’t make me read,” says today’s consumer. “Show me.” Whether you love or hate the demise of the written word, you have to admit that today’s best content generally doesn’t come in the form of an essay. Instead, we gravitate towards photos, videos, illustrations, and GIFs. The less we have … Continue reading 9 Reasons Why Great Creators Mix Visuals & Story
Grant MunroAugust 4, 2015 1.44 Billion, 300 Million, 302 Million. Those are the estimated number of users on Facebook, Instagram and Twitter respectively. With userbase growth forecasted to remain in double digits for all three networks for the next few years, there is unprecedented potential for marketers to share their brand story on a large … Continue reading Why Marketers Must Tell a Compelling Visual Brand Story
Hattie JamesJune 24, 2015 Blood, sweat, tears – ask the founder of any startup, and she’ll tell you those are the building blocks which went into her company. She has toiled for months, even years to make this happen, often in some cramped space hidden away in the bowels of someone else’s building. Dig a … Continue reading Your Startup’s Unique Origin Story Can Be Your Most Marketable Asset [Infographic]
