Tag Archives: Steps

10 Steps To Target And Connect With Potential Customers Effectively

Are you rolling out a new marketing plan or looking to give your current one a face-lift? Columnist Steve Olenski outlines 10 steps to help you connect with customers and foster leads. Steve Olenski on October 26, 2015 Brainstorming an effective marketing strategy is never easy work — you have to make decisions on who … Continue reading 10 Steps To Target And Connect With Potential Customers Effectively →

Five Steps to Drive Sales on Facebook

Laura DonovanOctober 23, 2015 “Facebook is an incredibly efficient way to reach customers. You can drive sales by reaching people interested in your business right where they’re looking—on their phones, tablets and computers.” (Facebook for Business) A strong daily marketing campaign combined with a defined daily advertising campaign can help your business generate revenue with … Continue reading Five Steps to Drive Sales on Facebook →

4 Steps to a Successful Facebook Advertising Campaign

Ann MarieOctober 21, 2015 If you are spending money in online advertising and aren’t utilizing Facebook Advertising as part of your budget, I truly believe you are not using your budget to its truest potential. Why? Reach a Broader Audience Facebook is seemingly constantly changing its algorithm. Organic reach never seems to be increasing. It … Continue reading 4 Steps to a Successful Facebook Advertising Campaign →

4 Steps to Winning Customers on Trust and Convenience This Holiday Season

Tracey WallaceOctober 19, 2015 By this point in the year, most ecommerce companies have already begun strategizing for the holidays, if not fully launched promotions to begin gaining net new customers for the season. After all, studies are showing that many consumers finalize holiday shopping in October –– meaning your promotions need to begin in … Continue reading 4 Steps to Winning Customers on Trust and Convenience This Holiday Season →

5 Steps to a Game-Changing Integrated Digital Marketing Strategy

Katrina PfannkuchOctober 16, 2015 In the digital age, B2B companies need to do more than connect with a target audience through marketing; they need to practice integrated digital marketing as part of their business model. Marketing silos, teams that fail to communicate, collateral that’s hard to find, and a complicated buyer’s journey are common marketing … Continue reading 5 Steps to a Game-Changing Integrated Digital Marketing Strategy →