Start-ups and long-established Fortune 500 companies have one thing in common: the need for an expert logo design. The logo you choose becomes the face of your corporate persona. It displays on your signage, brochures, business cards and anywhere else that you market your business. Make a mistake here, and you jeopardize the positioning of your brand. Still worse, you may hamper the formation of a brand identity that receives consumer buy-in. Our digital marketing agency professionals have put together five tips that help you along the design process.
Keep it unique
If you are thinking of using free clip art, remember that it is available to countless users. While it may look great on your logo, your excitement will quickly turn to frustration when you see another business marketing with the art. Additionally, keep in mind that some of these free images are not free for commercial use.
Simplicity trumps complexity
The combination of a simple logo with an outstanding color scheme and paired lettering creates a memorable look. A highly intricate piece of artwork may be aesthetically pleasing but does not lend itself to split second recognition.
Size matters
Your new logo needs to reproduce at a variety of different sizes – particularly on the smallish side. Overly complex logos can ‘gum up’ when reproduced as a very small image. Think business card design, fax header. How about a key chain? Or a ballpoint pen? Take a look at the Nike ‘swoosh’. Not a very dynamic logo but it is recognizable on a shirt sleeve on the television where a complex logo wouldn’t be. Think of your logo as a mega-sized image as well. Like a billboard. Knowing how your logo is going to be used, both in size and media, can help your designer create a logo that’s appropriate in terms of complexity.
Bespeak your niche
The iconic apple logo of the company is a perfect example of a display that bespeaks its niche and company name. If you are in the business of providing IT solutions to your clients, do not choose a logo that has nothing to do with your line of business or your company’s name.
Be timeless
What is hot and trendy today will be considered a fad, sometimes an embarrassing one, a few years or decades down the line. In a time when avocado-green appliances were hot, signage that would adopt this color scheme was considered trend setting. Now, very few consumers will admit to their penchant for the 1970s color scheme. Pity the companies that chose the display for a logo. Being timeless may not always be easy, but it ties in with a simplistic design concept.
Enlist help
While you have fallen in love with a five-color, intricate logo design, an industry expert can gently turn you to a three-color, simpler look. Hiring a firm to handle the logo design or tweak the ideas that you already have is vital in supporting the longevity of your brand. Sure, it is an initial expenditure, but consider that you intend to be in business for the long haul. The logo will stick with you for years or even decades.
Contact us today for more information on logo design assistance and ancillary services that get your start-up off to a good start.
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