by Tanya Gazdik, November 17, 2016 The largest potential for impact occurs during the initial stages of the booking path when 66% of American, 54% of British and 73% of Canadian travel bookers notice advertising, according to a survey commissioned by Expedia Media Solutions, the ad sales division of Expedia. As booking nears and users … Continue reading Travel Ad Impact Greatest In Booking Stage
Kara Widdison — November 1, 2016 — November 1, 2016 We’re a little over 2 months til 2017. That’s kind of scary to think about, especially when you realize that you have to start thinking about your marketing campaigns for the upcoming new year. What trends will you follow – or will you be a … Continue reading Where Are Your Buyers? How to Create Interactive Experiences Based on Their Stage in the Journey
by Meghan Garrity June 30, 2016June 30, 2016 There’s no denying that video marketing is on the rise. It attracts mobile users, improves your SEO efforts, and can even increase your conversion rates by 65 percent, according to HubSpot. Using video is all well and good, but how do you choose the right content for … Continue reading How to Use Video During Each Stage of the Buyer’s Journey
by Andrea Willson March 20, 2016March 20, 2016 Businesses that nurture their leads experience a 45% increase in lead generation ROI when compared to businesses that don’t. Lead nurturing is the process of building a relationship with your leads and moving them down your sales funnel until they are ready to become a customer. Email … Continue reading Lead Nurturing Email Tips for Every Stage of the Buyer’s Journey
By Brian Farrell January 1st, 2016 In a previous article, I shared the 5 Core Steps to Consultative Selling. The steps were: building rapport, conducting a needs analysis, crafting a solution, proposing / selling the solution, and then servicing the account. Today, let’s look at each of those steps from a social selling perspective. According … Continue reading How To Use Social Selling In Each Stage Of The Buying Process
Tim AshOctober 6, 2015 Don’t propose on the first date. In digital marketing, that translates to ‘don’t ask prospects to take your conversion action before they’re ready.’ As in personal relationships, online, you have to let visitors get to know you first. You have to make them see that you have what they’re looking for … Continue reading Catering to Early Stage Visitors to Improve Conversions
By Stephen Moyers September 9th, 2015 title=”Buying Cycle & Customer Acquisition In a dream world, once you cut the ribbon on a new website, traffic will come pouring in, gracefully flow through your pages, collect all the information it needs to make a buying decision, close the deal, and return for more in the future. … Continue reading Optimize Your Site For Every Stage Of The Buying Cycle
Amy MullerMay 21, 2015 The stage-gate process has been a cornerstone of product development since the 1960’s bringing efficiency and control to the development activities. As applied to innovation, the stage-gate process often yields incremental innovation. The same controls, metrics, gate reviews and screening mechanisms that bring control to the process also tend to weed … Continue reading Taking Your Stage Gate To The Next Level
Sean CrowleyApril 12, 2015 As each day passes, there’s a ton of new data entering your marketing ecosystem: Web registrations, trade shows lists, pay per click campaigns, events…and the list of sources keeps getting longer. While all of this marketing data can be an asset to your programs, it can also be a liability. Inaccurate … Continue reading The Time Is Now: Let Data Take Center Stage
Frank Vinluan In an annual spring ritual at the University of North Carolina at Chapel Hill, startup companies associated with the university get the opportunity for five minutes of stage time to present their technologies or products to a live audience. The UNC Innovation Showcase is a popular draw for the Research Triangle’s broader entrepreneurial … Continue reading Startups Strut on Stage at UNC Innovation Showcase
