Tag Archives: Solution

How to decide if you’re ready for a customer journey orchestration solution

Customer Acquisition

Once you understand the benefits of customer journey orchestration you can begin asking the right questions. Pamela Parker on July 22, 2022 Understanding your current business processes, knowing how to measure success, and being able to identify where you are looking for improvements, are all critical pieces of the customer journey orchestration (CJO) tool decision-making … Continue reading How to decide if you’re ready for a customer journey orchestration solution →

New solution promises improved data visualization to streamline campaign reporting

Data Science

New capabilities from Basis Technologies will help agencies communicate campaign performance to clients. Kim Davis on June 9, 2022 Basis Technologies (formerly Centro), the workflow automation and business intelligence provider, has launched Data Canvas, a solution aimed at helping agencies communicate with clients on campaign performance through live dashboards. Data Canvas is seen as an … Continue reading New solution promises improved data visualization to streamline campaign reporting →

Samsung Ads launches full-service offering Total Media Solution

Samsung Advertisement

Total Media Solution will manage and measure cross-platform campaigns through the Samsung DSP. Chris Wood on April 26, 2022 Samsung Ads announces its new Total Media Solution, a full-service advertising solution that provides buyers with cross-platform management and measurement of campaigns. What it is. “Bring-your-own-media” (BYOM) capabilities enable advertisers to manage ads on streaming inventory … Continue reading Samsung Ads launches full-service offering Total Media Solution →

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution

TV Advertisement

ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution by Joe Mandese  @mp_joemandese, February 25, 2022 In response to trade reports earlier this week about its plans to issue a request for proposals for a new consumer research panel, the Association of National Advertisers (ANA) stated it was incorrectly … Continue reading ANA Clarifies RFP Not For Alternative TV Ratings Panel, But For Calibrating New Tech Solution →

IAB Tech Lab finalizes first addressability solution

Cookieless Targeting

Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022  Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution →

Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?

Digital Advertisement

Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? by Tony Silber , Staff Writer, February 18, 2022 The advertising-technology platform The Trade Desk this week rolled out a new product called OpenPath that it says connects advertisers directly to publishers’ ad inventory, and in doing so, avoids Google’s Open Bidding and other supply-side … Continue reading Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? →

LiveRamp’s ATS identity solution adopted by Hearst magazines

Identity Platforms

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines →

How to Create an Audit Trail Using Your Automated Workflow Management Solution

Software Solutions

Burak Ciflikli August 10, 2021 Transparency has become more than just a business buzzword — it’s a major operational movement across companies. Take the concepts of workflow management and automation, for example. They’ve become increasingly valuable to organizations trying to streamline processes and boost efficiencies. There are many benefits to controlling and monitoring workflows. Businesses … Continue reading How to Create an Audit Trail Using Your Automated Workflow Management Solution →

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