What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why
Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield. 5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener
Elliot Begoun October 6, 2020 Canva.com Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do. The question you have to help them answer is not, “Should we invest?” but instead is, “Why should we invest in you?”. On the surface, this sounds pretty obvious. Yet, … Continue reading Why Should We Invest In You?