Category Archives: Skills Development

What Skills Marketers Say They Want In 2021 — And Why

What Skills Marketers Say They Want In 2021 — And Why by Laurie Sullivan  @lauriesullivan, January 18, 2021 Although 86% of marketers feel they are adequately trained and skilled, nearly all report that they want a new skill in order to advance their careers. The most frequently reported skills are data analytics, performance marketing, social … Continue reading What Skills Marketers Say They Want In 2021 — And Why

Why Your Demand Gen Takes the Skill and Patience of a Gardener

Laura Patterson November 9, 2020 Demand generation, which we commonly refer to as demand gen, is a fundamental capability of Marketing. It’s important to not shortcut the process if you want to consistently reap quality opportunities. This episode shares 5 steps we can borrow from gardeners to improve our conversation yield.  5 key gardening steps for … Continue reading Why Your Demand Gen Takes the Skill and Patience of a Gardener