Seller Defined Audiences are based on publisher-side first-party data. Kim Davis on February 24, 2022 Project Rearc, an initiative within IAB’s Tech Lab, has announced the finalization of its first solution to the post-cookie addressability challenge, Seller Defined Audiences (SDA). The concept was first proposed in March 2021. As the name suggests, this solution rests … Continue reading IAB Tech Lab finalizes first addressability solution
Tag Archives: Solution
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising? by Tony Silber , Staff Writer, February 18, 2022 The advertising-technology platform The Trade Desk this week rolled out a new product called OpenPath that it says connects advertisers directly to publishers’ ad inventory, and in doing so, avoids Google’s Open Bidding and other supply-side … Continue reading Will Trade Desk’s Direct-To-Publisher Ad-Tech Solution Shake Up Digital Advertising?
LiveRamp’s ATS identity solution adopted by Hearst magazines
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution. Kim Davis on February 17, 2022 Hearst Magazines has announced that it has adopted LiveRamp’s Authenticated Traffic Solution (ATS) across all 25 of its U.S. brands including Elle, Esquire and Good Housekeeping. ATS allows publishers and their supply-side partners to resolve first-party data … Continue reading LiveRamp’s ATS identity solution adopted by Hearst magazines
Madison Logic launches new account prioritization solution
Madison Logic’s new Insights solution delivers signals that help identify actively engaged accounts. Kim Davis on December 14, 2021 The latest release of Madison Logic’s ABM-focused ML Platform includes ML Insights, a solution aimed at fueling the account triage process with relevant data signals. Specifically, it will draw on: B2B Research: signaling in-market accounts consuming … Continue reading Madison Logic launches new account prioritization solution
How to Select the Right Staffing Solution?
Chirag Mehta August 24, 2021 “Right staffing solution”- the phrase that we utilize a lot in our daily communications, but what does it exactly mean? The meaning of the right staffing solution would vastly differ from one industry to another. For a hospitality staffing agency, a staffing solution that enables them to assign the staff … Continue reading How to Select the Right Staffing Solution?
How to Create an Audit Trail Using Your Automated Workflow Management Solution
Burak Ciflikli August 10, 2021 Transparency has become more than just a business buzzword — it’s a major operational movement across companies. Take the concepts of workflow management and automation, for example. They’ve become increasingly valuable to organizations trying to streamline processes and boost efficiencies. There are many benefits to controlling and monitoring workflows. Businesses … Continue reading How to Create an Audit Trail Using Your Automated Workflow Management Solution
Creative discounts solution for grocery brands
Text a pic of your receipt to Aisle and get Venmo’d cash rewards. Chris Wood on August 4, 2021 A new cash-back rewards platform called Aisle is debuting in the U.S. this week, following a soft roll-out in April. It allows grocery shoppers to take a picture of their grocery receipt and text it for … Continue reading Creative discounts solution for grocery brands
Why WordPress is the Cheapest and Most Perfect Solution for Small Business
Arif Chowdhury May 6, 2021 Do you remember the old time when a company owner of the business site used to hire web developers to make small modifications to their websites? With the dawn of WordPress, website maintenance became much simpler. It makes a webmaster’s life a lot easier than before. WordPress is known as … Continue reading Why WordPress is the Cheapest and Most Perfect Solution for Small Business
Why Proposal Software Is the Solution of Choice for High Performing Teams
David Blume March 4, 2021 Can the best proposal in the world win a sale on its own? Honestly, probably not. Proposals are just one element of a lengthy and involved sales process. Flip the question on its head and ask, “Can a poor proposal torpedo a sale on its own?” Absolutely. As can a … Continue reading Why Proposal Software Is the Solution of Choice for High Performing Teams
Repurposing an internal digital ad solution for client use
Internal data sources serve as the foundation for a new external platform. Rodric Bradford on November 23, 2020 The popular saying that ‘necessity is the mother of invention’ has been confirmed in the martech world, where forced innovation has led to the launch of new processes, products and platforms. For example, Digital Remedy, a digital … Continue reading Repurposing an internal digital ad solution for client use
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