Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
Choncé Maddox — October 10, 2019 Are you popular on social media or have you been growing your business’ platform over time? While social media can provide great validation, it’s important to remember that you can pay yourself with likes, hearts, and retweets. So what’s the point of getting popular on social media? For one, … Continue reading 4 Ways to Get Paid From Social Media
In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?
Luana Spinetti — October 8, 2019 Follow @LuanaSpinetti It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media … Continue reading How and Why to Prioritize Social Media in Your Weekly Marketing Activities
Deb Dey — October 2, 2019 Businesses usually discuss social media in the context of its ability to connect you with an audience and allow you to push out content related to your business. But another important factor of social media is its ability to let you listen, in a fairly unobtrusive way, to what … Continue reading What is Social Listening and What Can It Do For a Business?
Larry Kim — October 2, 2019 Follow @larrykim Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. … Continue reading 8 Ways Your Business Can Stand Out on Social Media in 2019
Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?
Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
JJ Tyson — October 1, 2019 The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social … Continue reading Using Personalization to Convert Social Media Shoppers
VerticalResponse — September 26, 2019 Follow @VR4SmallBiz You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out … Continue reading 10 Ways to Repurpose Your Social Media Content in Emails
