Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts
Tag Archives: Social
How to Use Instagram for Your Brand’s Social Media Marketing
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
Social Learning as a Way to Foster Productivity in the Workplace
Dariya Lopukhina — October 15, 2019 Follow @AnadeaInc blackmachinex / Pixabay Without realizing it, social learning has been a part of workplaces for centuries. We are always learning from colleagues in one way or another, whether or not it directly relates to the work we are doing that day. Social media amplifies this. Spending any … Continue reading Social Learning as a Way to Foster Productivity in the Workplace
Is your social media policy agile?
It’s time we revisit our policies and take into account the risk of not being there for our customers on social media. Stacey Ackerman on October 14, 2019 Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy … Continue reading Is your social media policy agile?
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time
Creating Mega Fans: Social Influence Declines As Fans Age
Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age
3 Tips to Convert AP Style Into Social Media Copy
Neil Grasso — October 11, 2019 If you’ve ever tried to create social media copy from a press release or news story, you know how difficult that process can be. At times, it almost seems as if the press release or news story is working against you. It’s as if the copy on the page … Continue reading 3 Tips to Convert AP Style Into Social Media Copy
4 Ways to Get Paid From Social Media
Choncé Maddox — October 10, 2019 Are you popular on social media or have you been growing your business’ platform over time? While social media can provide great validation, it’s important to remember that you can pay yourself with likes, hearts, and retweets. So what’s the point of getting popular on social media? For one, … Continue reading 4 Ways to Get Paid From Social Media
Email vs. social channels: Who will win over consumers’ communication preferences?
In this era of authenticity, good old-fashioned email is undergoing a renaissance. Len Shneyder on October 9, 2019 at 12:41 pm In December 2010, something unexpected happened: Facebook surpassed Google in terms of website traffic according to The Economist. Over the next few years, the Facebook-dominant phenomenon would repeat in other ways: time spent, usage … Continue reading Email vs. social channels: Who will win over consumers’ communication preferences?
How and Why to Prioritize Social Media in Your Weekly Marketing Activities
Luana Spinetti — October 8, 2019 Follow @LuanaSpinetti It’s no news that social media makes for a big part of the marketing activity of any B2C (sometimes B2B, too) company or solopreneur, especially thanks to the boom of mobile apps usage and a more integrated Web experience with the average user’s life. However, social media … Continue reading How and Why to Prioritize Social Media in Your Weekly Marketing Activities
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