Deb Dey — October 2, 2019 Businesses usually discuss social media in the context of its ability to connect you with an audience and allow you to push out content related to your business. But another important factor of social media is its ability to let you listen, in a fairly unobtrusive way, to what … Continue reading What is Social Listening and What Can It Do For a Business?
Larry Kim — October 2, 2019 Follow @larrykim Businesses and brands are constantly competing for attention on social media, and with all the noise and incessant messaging, how can you make your voice heard? You have to find ways to cut through the noise and stand out like a unicorn in a sea of donkeys. … Continue reading 8 Ways Your Business Can Stand Out on Social Media in 2019
Arik Hanson — October 5, 2019 Employee social advocacy programs are having a moment. Come to think of it, they’ve been having a moment for a while now. Fact is, more companies are globbing on to this trend–and, for good reason. According to the Edelman Trust Barometer, the most trusted relationship people have right now … Continue reading Are Employee Social Advocacy Programs at Direct Odds With Your Personal Brand?
Alysse Normoyle — October 3, 2019 Why have so many businesses, brands and individuals embraced Facebook or Instagram pages? They understand the importance of social media and how it adds value. Now that consumers often experience interactions with companies that are not face-to-face, shifting to social media has become an ideal way to actively engage … Continue reading Social Media Importance: 5 Reasons Your Brand Needs to Embrace It
JJ Tyson — October 1, 2019 The Rapid Rise of Social Shopping Social media platforms like Instagram and Facebook have become a key part of many digital marketing strategies, and it’s not hard to see why. Facebook has 2.4 billion+ active monthly users, and Instagram is growing faster than ever. While organic posts and social … Continue reading Using Personalization to Convert Social Media Shoppers
VerticalResponse — September 26, 2019 Follow @VR4SmallBiz You know social media and email offer a formidable one-two marketing punch, but as a busy small business owner you might struggle to find time to create content for both channels. The good news is you don’t need to. You can save time and get more mileage out … Continue reading 10 Ways to Repurpose Your Social Media Content in Emails
Mike Allton — September 25, 2019 Follow @Mike_Allton These days, businesses who fail to leverage the power of social media, particularly solopreneurs who are pushing with all their might to find momentum for their startup, are missing a golden opportunity. If you’re not sure how to promote your website, or get products in front of … Continue reading How to Use Buffer for Social Media Management: The Solopreneur’s Guide
Farhan Suleman — September 23, 2019 Follow @farhansule007 — September 23, 2019 Social networking has shifted online, opening never-before-seen avenues in the sphere of human contact. Now, information is circulated and shared in groups within seconds. Empires are broken and political storms arise over simple tweets. Complete bio-data of a particular person is extracted from … Continue reading How to Take the Best Advantage of Social Media Marketing for Your Business
Anna Izenman — September 18, 2019 — September 18, 2019 Does your company have a Facebook page? With almost 80 percent of online Americans actively browsing the platform, it would be almost irresponsible not to. But as many a business owner, especially small and medium businesses, have found, social media management can quickly start to … Continue reading Social Media Management: A Crash Course in Being a Facebook Admin
Kim Caro — September 22, 2019 — September 22, 2019 I attended Denver Digital Summit this summer, and as is often the case at such conferences, social media was a hot topic. A major point of discussion was how people are losing trust in these platforms due to fake news, fake social media accounts, bots … Continue reading Keeping it Real: Authenticity, Honesty & Transparency in Social Media
