68% of 18 to 24-year-olds expect brands to contribute to society, finds a survey of more than 11,000 young adults. Amy Gesenhues on October 24, 2019 Gen Z — young adults currently ranging in age from 18 to 24-years-old — is a powerful consumer block. The group spends an estimated $143 billion a year and … Continue reading Want to connect with the Gen Z crowd? Don’t shy away from social issues
Tag Archives: Social
5 of the Best Strategies For Building Your Brand Through Social Media Marketing
Emily Goldfarb — October 24, 2019 With 89 percent of B2B marketers reporting that brand awareness is their top goal, branding through social media marketing is a valuable endeavor for your business. Keep reading to find out why and how to build your brand through social media. What Is Branding? Branding is how you distinguish … Continue reading 5 of the Best Strategies For Building Your Brand Through Social Media Marketing
How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business
Pam Moore — October 21, 2019 Follow @pammktgnut Considering hiring a digital marketing agency, social media agency or branding consultant? Hiring a marketing agency or consultant is a big decision. It’s not only a big investment, but also a relationship that requires trust and a partnership. Understanding how to partner with your chosen agency or … Continue reading How to Hire and Partner with Your Digital Marketing or Social Media Agency to Grow Your Business
Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
The social media marketing week in review: A round up of news and announcements you may have missed. Amy Gesenhues on October 18, 2019 This collection of social media marketing and new hire announcements is a compilation of the past week’s briefs from our daily Marketing Land newsletter. Click here to subscribe and get more … Continue reading Social Shorts: LinkedIn Events, Facebook Story Ad templates and Pinterest Lite
10 Ways You’re Unknowingly Hurting Your Social Media Efforts
Max Palmer — October 16, 2019 As an entrepreneur, having a presence on social media is a must. Even if you believe you’re using social media wisely — after all, you have a decent number of followers — there may be ways you’re undermining your efforts without even realizing it. To guarantee you’re getting the … Continue reading 10 Ways You’re Unknowingly Hurting Your Social Media Efforts
How to Use Instagram for Your Brand’s Social Media Marketing
Emily Sidley — October 15, 2019 Follow @EmilySidleyPR When you think of social media marketing, is Instagram on your radar? There are a lot of benefits to investing time and resources into this social media platform! Keep reading to learn about them, and to discover helpful Instagram tips we recommend for each of our clients’ … Continue reading How to Use Instagram for Your Brand’s Social Media Marketing
Social Learning as a Way to Foster Productivity in the Workplace
Dariya Lopukhina — October 15, 2019 Follow @AnadeaInc blackmachinex / Pixabay Without realizing it, social learning has been a part of workplaces for centuries. We are always learning from colleagues in one way or another, whether or not it directly relates to the work we are doing that day. Social media amplifies this. Spending any … Continue reading Social Learning as a Way to Foster Productivity in the Workplace
Is your social media policy agile?
It’s time we revisit our policies and take into account the risk of not being there for our customers on social media. Stacey Ackerman on October 14, 2019 Social media by its very nature is fast, bi-directional communication, but many companies are plagued with social media policies that hinder agility. Is your social media policy … Continue reading Is your social media policy agile?
Social media ad spend to surpass print for first time
Social media will own 13% of global ad spend in 2019, according to a Zenith forecast. Amy Gesenhues on October 14, 2019 Zenith, a media agency owned by Publicis Media, predicts global social media ad spend will grow 20% this year, reaching $84 billion. According to Zenith’s data, social media advertising will account for 13% … Continue reading Social media ad spend to surpass print for first time
Creating Mega Fans: Social Influence Declines As Fans Age
Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age
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