Jennifer Lyons March 31, 2021 Have you ever been scrolling through Instagram and been drawn to a product you’ve seen repeatedly? Have you ever felt compelled to stop at the coffee shop with a line out the door versus the empty one around the corner? If you’ve ever experienced a sudden fear of missing out … Continue reading How to Use Social Proof to Boost Your Online Marketing
Jacqueline McGraw March 29, 2021 Gone are the days when companies could steer clear of politics. Employees and customers alike expect the brands they love to take a stand on social and political issues that are important to them. In recent years, tech leaders have begun reimagining their social impact strategies and leveraging their products … Continue reading The Business Case for Making Politics a Part of Your Social Impact Strategy
Jennifer Lyons March 26, 2021 If you’re planning an event, promoting it on social media is one of the most effective ways to generate buzz. Yet, few people know the best methods for how to promote an event on social media. With a choice of multiple platforms and nearly limitless possibilities for creative content, you … Continue reading How to Promote an Event on Social Media
Yash Chawlani March 24, 2021 Gone are the days when social media was used just for socializing. Social media is easily accessible and unavoidable in the 21st century. Anyone can reach you with just one click. Most people spend a lot of time on social media, simply scrolling through it. Brands and companies utilize social … Continue reading 10 Social Media Trends You Cannot Ignore in 2021
Gloria Chow March 23, 2021 We’ve been spending time on social media platforms more than ever. In recent years, there has been tremendous growth of online activities, including social media usage. Social media marketing is becoming an essential marketing strategy for more companies in this digital era. Since the social media landscape keeps changing rapidly, … Continue reading 6 Social Media Marketing Trends You Can’t Ignore in 2021
David Ciccarelli March 22, 2021 When the pandemic brought consumer spending to a screeching halt, businesses turned to one marketing tool that could still reach people in quarantine: social media. According to The CMO Survey, social media spending accounted for about 23% of marketing budgets in June 2020 — a 74% increase from February. This … Continue reading Sonic Branding Tips for the 4 Major Social Media Platforms
Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social
Sydney Clanton March 18, 2021 Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021, a five percent increase from a year ago. It’s also 920 million more than the number of social users in … Continue reading 12 Fatal Social Media Mistakes You Are Guilty Of Making
Jock Breitwieser March 17, 2021 So — you’ve probably been reading up on social selling, digital selling or whatever you want to call it. You know that it can completely reshape your business for the better. You’ve seen the case studies and reports from social sellers that show how much of an impact the strategy … Continue reading How to Start Social Selling – 7 Tips to Set up Your Strategy
Rafaella Aguiar March 16, 2021 Are you up to date on your Instagram statistics? Like most social media platforms, Instagram is an environment that’s constantly evolving and changing to suit the needs of its target audience. For companies to excel on Instagram, they need to keep a close eye on how the patterns of use … Continue reading 7 Instagram Statistics Every Social Media Manager Should Know In 2021
