Conor Bond March 20, 2021 Your business is shaped, in part, by the competitive landscape in which it operates. Here’s a fun way to think about it: Your business is a band, and your competitive landscape is its historical context. Joy Division—one of the most celebrated post-punk bands to come out of the UK—was shaped, … Continue reading How to Win With Marketing Competitive Analysis Across Search & Social
Sydney Clanton March 18, 2021 Almost everyone uses social media in some way, shape or form. According to Oberlo, the most recent numbers show that there are 3.78 billion social media users worldwide in 2021, a five percent increase from a year ago. It’s also 920 million more than the number of social users in … Continue reading 12 Fatal Social Media Mistakes You Are Guilty Of Making
Jock Breitwieser March 17, 2021 So — you’ve probably been reading up on social selling, digital selling or whatever you want to call it. You know that it can completely reshape your business for the better. You’ve seen the case studies and reports from social sellers that show how much of an impact the strategy … Continue reading How to Start Social Selling – 7 Tips to Set up Your Strategy
Rafaella Aguiar March 16, 2021 Are you up to date on your Instagram statistics? Like most social media platforms, Instagram is an environment that’s constantly evolving and changing to suit the needs of its target audience. For companies to excel on Instagram, they need to keep a close eye on how the patterns of use … Continue reading 7 Instagram Statistics Every Social Media Manager Should Know In 2021
Pallavi Tyagi March 11, 2021 Social media is THE place to be if you want to build an organic brand presence. By posting great content consistently, you can speak to your audience in a way that promotions cannot. But, pretty soon, you want to start to convert these followers into customers. So, how can you … Continue reading How to Generate Leads Through Social Media
Elise Stieferman March 8, 2021 How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into … Continue reading Avoid These 3 Common Mistakes in Social Media Marketing and Advertising
Jock Breitwieser March 1, 2021 Social selling may be the future of digital sales, but in our time working with clients that practice social selling, we have found that a concerning percentage of them don’t have the proper systems in place to measure and gauge their success. In fact, only 15% of marketers know how … Continue reading How to Measure Social Selling: 6 Ways to Measure Your Progress
Justin Wong February 22, 2021 Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the desire to learn the Adobe suite to create stunning images and … Continue reading How to Use Canva to Stand Out on Social Media
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
Pallavi Tyagi February 18, 2021 In the last few posts, we’ve looked at how to plan and execute the social media presence of your business. From knowing your social media objective to using different features of each platform, we have identified the key points for the strategy. Now we have to get down to creating … Continue reading Tools to Simplify Your Social Media Posts
