Arik Hanson April 21, 2021 According to a recent study by LinkedIn, “digital marketing jobs” were among the top 15 most in-demand jobs in the U.S. in 2021. Anecdotally, I can confirm that. As someone who looks at Indeed, LinkedIn and other online job portals every week for my Friday e-newsletter, I am seeing FAR … Continue reading Why Social Media Job Descriptions and Roles Need to Change in 2021
Joe Glover April 16, 2021 Every day we see photos posted on social media that come really close to working well, but narrowly miss the mark. One of the most common reasons they don’t quite look right is down to the composition. Here are 6 simple rules of composition that we use to to make … Continue reading Social Media Photography: Taking Photos That Perform
Allison Hall April 15, 2021 Social media video will take your marketing strategy to the next level. Video content can consist of personal, authentic posts that engage your audience with audio and visual storytelling. In fact, social media video can be an even stronger medium to attract attention to your business than images or text … Continue reading Social Media Video: Double your Audience by Making it Mobile-Friendly
Stacy Lee April 13, 2021 There are billions of people on social media right now. As recruiters, you should take advantage of this opportunity and implement sound strategies to improve your entire recruitment system. Social Media Statistics 2021 Before anything else, let’s take a look at social media statistics and the approximate number of users … Continue reading 5 Benefits of Social Media to the Recruitment System
Andrew Madeira-Silva April 12, 2021 Social commerce is incredibly important and super straightforward. It’s when brands sell their goods or services on social media instead of relying solely on their stand-alone ecommerce sites. Social commerce also includes when someone clicks a link from social media that brings them to your ecommerce site. The reason it’s … Continue reading How You Can Leverage Social Commerce
Susan Gilbert April 9, 2021 Today I have some resources to help you improve your social media marketing with networking tools. Digital marketing is more effective with the right communication and social interactions. As you make new connections on social media you can create lasting and authentic relationships. There are several ways you can improve … Continue reading Improve Your Networking on Social Media with These 4 Tools
Kyra Goodman April 7, 2021 A social media content calendar empowers marketers to keep organised and publish higher quality content without the last-minute panic. The best social media content calendar for your brand might be as simple as a Google Sheet or as complicated as a customised dashboard integrated with your scheduling software. Either way, … Continue reading How to Create a Social Media Content Calendar
Jock Breitwieser April 2, 2021 Are you interested in hiring a social media consultant but aren’t exactly sure what qualifications you should be looking for?Fear not, because it’s easy to get lost when hiring a social media consultant. There are so many of them out there, each of them with a range of experience and … Continue reading 3 Traits to Look for in a Social Media Marketing Consultant
Sammy Courtright April 1, 2021 COVID-19 has put a massive cramp in our former work lives, and I’m not just talking about the act of just going into the office every day. We are social creatures by nature, and, overnight, we had a considerable portion of our social lives – the ones that take place … Continue reading 5 Reasons Virtual Social Work Events Are More Important Than Ever
Justin Wong April 1, 2021 Have you incorporated video content into your social media? Over the past year, we’ve seen the social media landscape continue to evolve with new apps and platforms such as TikTok and Instagram Reels taking over – and it’s not just the funny videos and memes that are at the forefront … Continue reading 4 Creative Ways to Incorporate Video and Animation in Your Social Media
