Pallavi Tyagi March 11, 2021 Social media is THE place to be if you want to build an organic brand presence. By posting great content consistently, you can speak to your audience in a way that promotions cannot. But, pretty soon, you want to start to convert these followers into customers. So, how can you … Continue reading How to Generate Leads Through Social Media
Elise Stieferman March 8, 2021 How difficult can running a social media channel be? From a personal perspective, it’s intuitive and easy. On a business level, however, attempting to master social media marketing keeps many executives up at night. What’s so tough about building a corporate social presence, then? For one, many brands fall into … Continue reading Avoid These 3 Common Mistakes in Social Media Marketing and Advertising
Jock Breitwieser March 1, 2021 Social selling may be the future of digital sales, but in our time working with clients that practice social selling, we have found that a concerning percentage of them don’t have the proper systems in place to measure and gauge their success. In fact, only 15% of marketers know how … Continue reading How to Measure Social Selling: 6 Ways to Measure Your Progress
Justin Wong February 22, 2021 Creating eye-catching social media posts when you’re not an Adobe Photoshop or InDesign pro can be challenging. But gone is the era of stern and boring images for your social media pages. If you lack the time or the desire to learn the Adobe suite to create stunning images and … Continue reading How to Use Canva to Stand Out on Social Media
Christa Tuttle February 19, 2021 Facebook, Twitter, LinkedIn, Instagram—the number of social media networks in the past few years has increased and will continue to do so in years to come. As these continue to gain popularity and usage, social media marketing is becoming essential to include in marketing strategies. For many B2B organizations, some … Continue reading 4 Tips for Efficient and Effective Social Media Marketing
Pallavi Tyagi February 18, 2021 In the last few posts, we’ve looked at how to plan and execute the social media presence of your business. From knowing your social media objective to using different features of each platform, we have identified the key points for the strategy. Now we have to get down to creating … Continue reading Tools to Simplify Your Social Media Posts
Katie Rios-Santos February 11, 2021 For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence. In this blog, we share … Continue reading Expert Tips on Using Social Media for B2B Companies
Jock Breitwieser February 12, 2021 For B2B social sellers, there is one platform that is king — LinkedIn. LinkedIn is the world’s largest professional social network. It boasts more than 600 million users worldwide More than 250 million of those are logging in each month, and of those monthly active users, 40% are accessing the … Continue reading Social Selling on LinkedIn: 12 Tips for Building an Effective Profile
Sophie Beard February 12, 2021 Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and … Continue reading Top 5 Points to Include in Your Social Report
Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy
