Katie Rios-Santos February 11, 2021 For B2B companies, using social media may seem like a huge undertaking, especially if you aren’t familiar with the current social platforms. While it may seem easy for consumer brands to build a following, your B2B brand can also create a strong social media presence. In this blog, we share … Continue reading Expert Tips on Using Social Media for B2B Companies
Jock Breitwieser February 12, 2021 For B2B social sellers, there is one platform that is king — LinkedIn. LinkedIn is the world’s largest professional social network. It boasts more than 600 million users worldwide More than 250 million of those are logging in each month, and of those monthly active users, 40% are accessing the … Continue reading Social Selling on LinkedIn: 12 Tips for Building an Effective Profile
Sophie Beard February 12, 2021 Reporting on your social media activity couldn’t be easier, faster and more automated. The wealth of data and insights is constantly developing, but there are still some basic areas that are crucial for social media managers and agencies to remember. We’ve listed them below to help you provide useful and … Continue reading Top 5 Points to Include in Your Social Report
Angela Hausman, PhD February 12, 2021 To achieve social media marketing success, you must build a sound marketing strategy, which is a complex task composed of many different facets. Today’s post is designed as a comprehensive summary of elements necessary to plan for social media marketing success. Your first task, if you’ve never built a … Continue reading Social Media Marketing Success: Building a Sound Strategy
Akvile DeFazio February 6, 2021 It’s no secret that advertising on social media platforms can be fruitful for businesses of all varieties. Advertising on social media platforms is important as there is more real value beyond what we can get organically these days. From expanding your reach and visibility to driving the bottom line, this … Continue reading The 5 Biggest Reasons to Advertise on Social Media (+ Pro Tips)
Susan Poirier February 4, 2021 In the fast-paced, technology-driven world, the vast part of our day is spent online. Nearly two-thirds of the world’s population utilizes the internet, while the average person spends 144 minutes a day browsing through their social media. While once the medium for friends to connect, social media now forms an … Continue reading 4 Reasons to Make Social Media Part of Your Digital Marketing
Todd Kunsman February 4, 2021 By now, you and your company should understand the value of social media engagement, leveraging social media accounts to the fullest, and how it can affect growth for businesses. Fairly common knowledge, right? But you’d be surprised how many companies still do not think social media will boost their brand … Continue reading 6 Simple Tips to Boost Social Media Engagement Results
Jean Dion February 3, 2021 picjumbo_com / Pixabay It’s tough to be a social media manager these days. Plenty of people are cooped up at home just looking for online fights to keep them entertained. And everyone is dealing with stress from pandemics, lockdowns, political unrest, and more. Some companies are responding by pulling all … Continue reading Crisis-Proof Your Social Media Marketing Plan
Jock Breitwieser February 3, 2021 For B2B social sellers, a healthy LinkedIn presence is the “golden goose.” It’s the most direct and useful tool that you have for generating interest in your products or services and building relationships for mutual benefit. 80% of all social media B2B leads come from LinkedIn. As a B2B social … Continue reading Social Selling on LinkedIn: 12 Tips for Increasing Your Audience
Jock Breitwieser January 28, 2021 So, you’re a B2B seller. You know that you should make LinkedIn the centerpiece of your social selling strategy, but you aren’t sure how. It’s a different kind of network. If you’re used to engaging with prospects through cold email, Facebook, Twitter, or cold calling — LinkedIn can seem like … Continue reading Social Selling on LinkedIn: 9 Tips to Prospects
