by Kristin Lisak June 30, 2016June 30, 2016 While it may seem like an overwhelming addition to a small business’ marketing strategy, social media is an effective, inexpensive component that allows for greater exposure and customer interaction. Here is a crash course in how to get your small business started with social media. Do your … Continue reading How to Get Your Small Business Started with Social Media
Tag Archives: Social
Paid Social Strategy 101: LinkedIn Ads
by Denise Chan June 30, 2016 Follow @denisechan26June 30, 2016 There are some things that just go together. Peanut butter and jelly, Han Solo and Chewie, Mulder and Scully, Snapchat and millennials… and LinkedIn Ads and B2B marketing. If you’re a B2B marketer and you’re not already using LinkedIn Ads, here’s the butter to your … Continue reading Paid Social Strategy 101: LinkedIn Ads
Why You Need To Build Your DMO’s Social Sales Force
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
All Signs Point to Social Media: The Future of Video Advertising
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
3 Effective Social Selling Habits that Influence Prospects
by Zen Cachola June 30, 2016June 30, 2016 Social Selling is an engagement game. To be effective, you need to think like Nir Eyal, author of “Hooked.” Apps like Tinder, Snapchat and Instagram all have ‘The Hook Experience’ in common. The Hook Experience refers to the model of manufacturing desire with four repeating steps: Investment … Continue reading 3 Effective Social Selling Habits that Influence Prospects
What Justin Timberlake’s Tweet Can Teach You About Social Media
by Patrick Sitkins June 29, 2016 Follow @patricksitkinsJune 29, 2016 Recently, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech: “This is for the real organizers all over the country. … Continue reading What Justin Timberlake’s Tweet Can Teach You About Social Media
Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
Social Media 101: How to Strategically Manage Your Social Media Accounts
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy? Keep … Continue reading Social Media 101: How to Strategically Manage Your Social Media Accounts
Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
How to Turn Your Social Connections into Customers
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
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