by Jordan Lore June 29, 2016June 29, 2016 Utter the phrase “lead nurturing” and marketers will shudder in fear. Fear of being sent away to the dark corners of the office creating long and complicated email drip campaigns — the stuff marketing nightmares are made of. But at the end of the day, complicated or … Continue reading Conversion Jackpot: How To Add Social Media to Your Lead Nurturing Strategy
by Deb Lee June 29, 2016 Follow @DAllisonLeeJune 29, 2016 Do you have questions about how to manage your social media accounts? Are you feeling overwhelmed by social and are not sure where start — or what tools you should use to manage your accounts? Do you need to create a social media strategy? Keep … Continue reading Social Media 101: How to Strategically Manage Your Social Media Accounts
by Arik Hanson June 29, 2016June 29, 2016 For years, we’ve been trying to answer the same question: Why are brands banning social media sites at work? Believe me, it’s still happening. Maybe not as much as it was 4-5 years ago, but there are still companies out there (I know a number in the … Continue reading Stats Prove We Should Actually Be Encouraging Social Media Use At Work–Not Blocking It
by Penney Fox June 29, 2016 Follow @foxinteractiveJune 29, 2016 Why Should You Care about Visibility? Lately it seems that everyone is talking about the term visibility, especially when it comes to social media marketing. By now most of us know that we need to be active on social media to grow our marketing efforts. … Continue reading How to Turn Your Social Connections into Customers
by Denise Chan June 29, 2016 Follow @denisechan26June 29, 2016 Many advertisers are now shifting their budgets towards Instagram Sponsored Ads. With 80 million photos and 3.5 billion likes generated daily on the platform, brands are eager for a slice of the social commerce pie. The secret is, Instagram is easy. You don’t need professional … Continue reading Paid Social Strategy 101: Instagram Sponsored Ads
by Joe Phelan June 28, 2016June 28, 2016 Social media is a fantastic, and often invaluable, method of communication. It is flexible, inclusive and, perhaps most importantly, simple to use. Within seconds questions can be asked and answered, opinions spouted and shared, often with nothing more than the click of a button or the swipe … Continue reading Fun vs. Function: Walking the Narrow Social Media Tightrope
by Bria Sullivan June 26, 2016June 26, 2016 Let’s not beat around the bush here. Sometimes managing your social media is a real headache. You wear so many hats on any given day and inspiration seems hard to come by. Social media is the last thing you want to make time for. We hear you. … Continue reading Social Media Tips for the Time-Starved Business Owner
by Suzanne Hoenig June 25, 2016 Follow @SMHoenigJune 25, 2016 Sales in the Land of Instagram First, let’s define terms. I think words matter. We can all go further, together, when we take a moment to find a common starting point when we’re talking about sales or selling — or anything for that matter. … Continue reading How to Sell on Instagram for SMBs: 2016 Social Media Series
by Ruth Stevens June 27, 2016 Follow @RuthPStevensJune 27, 2016 Most brands and companies today have some sort of social media presence. Even in industrial and technical sectors, Twitter and Facebook have proved themselves to be lively venues for engagement, sharing and conversation. But here’s a new development. The San Antonio based data company Stirista … Continue reading Make the Most of Your Social Media Fans
by Warren Knight June 24, 2016 Follow @warrenknightJune 24, 2016 DID YOU KNOW: AROUND 84% OF COMMUNICATION WILL BE VISUAL BY 2018? DID YOU KNOW: 95% OF B2B BUYERS PREFER SHORT, BITE-SIZED CONTENT DID YOU KNOW: POSTS THAT INCLUDE IMAGES PRODUCE 650 PERCENT HIGHER ENGAGEMENT THAN TEXT-ONLY POSTS. 2015 was a great year for social … Continue reading 5 Top Trends in Social Media [2016]
