by Chitraparna Sinha July 1, 2016 Follow @chitraparnaJuly 1, 2016 According to the GEM Global Report, 3 businesses are launched every second! Unbelievable? Check out the visualization of startup births and death in “real-time’ here. The numbers are unbelievable and staggering. With the rising number of startup ventures, formulating and executing effective social media exposure … Continue reading Social Media for Startups: Competition, Knowledge and Budget
by Arik Hanson June 30, 2016June 30, 2016 If you do any reading in the social media marketing space on regular basis, you know there are a number of platforms that are often discussed. And they all begin and end with the word: “Facebook.” In all seriousness, Facebook, LinkedIn, Twitter, Instagram and Snapchat are probably … Continue reading Is Pinterest The Most Underutilized Tool In Social Media?
by Katie Cooper June 30, 2016 Follow @loopthecoopJune 30, 2016 Social Media is a lot like a sitcom high school. One wrong move can turn you from hero to zero pretty quickly. Don’t be a social media Screech when you can be a real Zack Morris of your brand game. Here are some faux pas … Continue reading Amateur Hour: 8 Social Media Faux Pas Sucking the Hipness Out of Your Brand
Jun 30, 2016 Larry Kim Let’s start with the bad news first. It’s tougher than ever to get your content noticed. Changes to Google’s search results pages have further obscured content organically, especially on competitive commercial searches. Meanwhile, paid search CPCs are at all-time highs in established markets. Organic reach in social media? It’s pretty … Continue reading 10 Social Media Tips To Augment Search
by Kristin Lisak June 30, 2016June 30, 2016 While it may seem like an overwhelming addition to a small business’ marketing strategy, social media is an effective, inexpensive component that allows for greater exposure and customer interaction. Here is a crash course in how to get your small business started with social media. Do your … Continue reading How to Get Your Small Business Started with Social Media
by Denise Chan June 30, 2016 Follow @denisechan26June 30, 2016 There are some things that just go together. Peanut butter and jelly, Han Solo and Chewie, Mulder and Scully, Snapchat and millennials… and LinkedIn Ads and B2B marketing. If you’re a B2B marketer and you’re not already using LinkedIn Ads, here’s the butter to your … Continue reading Paid Social Strategy 101: LinkedIn Ads
by Donna LaNasa June 30, 2016June 30, 2016 What Is A Social Sales Force? Simply put, a social sales force is comprised of motivated, unpaid ambassadors and influencers — what we at Converse Digital call Social Agents. Social Agents introduce you to prospective visitors online through Facebook posts, Instagram pics and Twitter taunts telling everyone … Continue reading Why You Need To Build Your DMO’s Social Sales Force
by Melissa Duko June 30, 2016June 30, 2016 Video builds an emotional connection by bringing your brand to life. In fact, Axonn Research found 7 in 10 people view brands in a more positive light after watching interesting video content from them. As advertisers are turning to social media to drive user engagement and increase … Continue reading All Signs Point to Social Media: The Future of Video Advertising
by Zen Cachola June 30, 2016June 30, 2016 Social Selling is an engagement game. To be effective, you need to think like Nir Eyal, author of “Hooked.” Apps like Tinder, Snapchat and Instagram all have ‘The Hook Experience’ in common. The Hook Experience refers to the model of manufacturing desire with four repeating steps: Investment … Continue reading 3 Effective Social Selling Habits that Influence Prospects
by Patrick Sitkins June 29, 2016 Follow @patricksitkinsJune 29, 2016 Recently, Jesse Williams took the stage at the BET Awards to accept the honor for humanitarian of the year. He accepted the award, not for himself, but as he stated in his politically charged speech: “This is for the real organizers all over the country. … Continue reading What Justin Timberlake’s Tweet Can Teach You About Social Media
