Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
by Brian Basilico Follow @bbasilicoSeptember 23, 2016 Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages … Continue reading 3 Common Mistakes When Posting To Social Media
by Mari Kane Follow @blogsitestudioSeptember 22, 2016 For any great idea or business you have to have a plan, and that especially applies to social media. That was the advice given to the BC Travel Writers Meetup by social media strategist Katt Stearns on September 14, in Vancouver, BC in her presentation, Social Media for … Continue reading Katt Stearns Social Media Tips to Explode Online Relationships
by Dhariana Lozano Follow @DhariLoSeptember 22, 2016 Building up a strong, engaged social media following can be difficult. You only have mere moments – a scroll – to attract someone to a post, have them hang out on your profile and convince them to hit the follow or like button! There are so many factors … Continue reading 10 Reasons Why You’re Not Gaining Social Media Followers (& How to Fix It)
by Matt Goldman Follow @TheOriginalBullSeptember 21, 2016 Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales. Before we talk … Continue reading Social Selling is an Avenue Worth Exploring
by Gareth O’Sullivan Follow @_GarethGSeptember 21, 2016 Gaining a large targeted active following on social media can be a tough mission and sometimes time-consuming too! That’s why in this article you will discover 5 top tools to help successfully growth hack your social media following very quickly. Ready to skyrocket your social media followers? Great! … Continue reading 5 Growth Hacking Tools to Skyrocket Your Social Media Following
Some social marketing management platforms fully support Twitter’s expanded tweets, while others are working on updating their software. Tim Peterson on September 21, 2016 On Monday, Twitter officially expanded the length of tweets by not counting photos, videos, polls and quoted tweets against its 140-character limit. But that doesn’t mean every brand has access … Continue reading Which social marketing tools support Twitter’s expanded tweets
by Katie Leimkuehler Follow @kleimkuehlerSeptember 21, 2016 Using social media to develop an online presence and personal brand for your business, although it pays big dividends, can be a time-consuming process. But with the right tools, the job can be easy and even fun. There are a lot of social media management tools out there … Continue reading Social Media Management: Which Tools are the Best?
by Arik HansonSeptember 20, 2016 You know what’s perplexing about the way companies plan for today’s social media campaigns? They don’t plan for BEST-CASE scenarios. And, in this case, that means planning and staffing appropriately for community management. Consider the following scenario: You’ve been planning a social media campaign as part of a broader marketing … Continue reading The Most Over-Looked Component of Many Social Media Campaigns
