Tag Archives: Social

Social Media: Modern Day’s New Frontier for Businesses and Public Relations

by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations

How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect

by Andrew C. Belton Follow @abcpanotarySeptember 16, 2016 To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amount of skepticality of its … Continue reading How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect

Using social metrics + SEO + questions to create content that drives inbound traffic

How do you create great content that captures organic search and social traffic alike? Columnist Matthew Barby explains his method for identifying content themes and topics. Matthew Barby on September 15, 2016  Content marketing delivers results when it addresses what potential customers are searching for and sharing on social media. Content marketing delivers great results when … Continue reading Using social metrics + SEO + questions to create content that drives inbound traffic