by Seth Grimes Follow @SethGrimesSeptember 20, 2016 The most interesting and useful insights to be gained via social listening — the best clues to consumer needs, attitudes, and intent — are linked to sentiment. Why? Because emotion drives consumer choice, which makes sentiment an important metric for consumer research, market insight, and customer engagement initiatives. … Continue reading The Insight Value of Social Listening
by Patrick Whatman Follow @mrwhatmanSeptember 20, 2016 Remember looking for jobs in the local newspaper? Or tearing phone numbers off supermarket bulletin boards? Those days appear to be long gone. Nowadays, employers and job seekers rely on the internet – especially social media. Social recruitment has become the norm for leading companies and recruiters. It’s … Continue reading How Monitoring Supercharges Your Social Recruiting
by Susan Friesen Follow @https://twitter.com/eVisionMediaSeptember 19, 2016 As a business owner and solopreneur, it’s really important to know that the time, energy, and resources you invest in your business provides a generous return on investment. Social media platforms are a powerful tool that can help you market your business, but unless you know how to … Continue reading Is Social Media Really Worth It For A Small Business?
by Taylor Eben Follow @tailsebenSeptember 19, 2016 Social media is a pretty powerful tool from a monetary perspective. The right strategy can generate more leads and, ultimately, more money. Your company might already be active on a handful of social networks, but you can’t expect any financial success if you don’t have a following. Full … Continue reading It’s Organic: 6 Steps for Building a Social Media Following From Scratch
By Brett Relander September 19th, 2016 Social media services have given journalists new tools to discover hard-to-find sources and identify hot topics. In many ways, this allows for quicker bottom-up reporting, tied less to cyclical events or the agendas of established industry players. Likely, it gives the opportunity to interact directly with the oft-hidden people … Continue reading How To Use Social Media To Source Articles & Engage Readers
by Brooke B. Sellas Follow @madSMscientistSeptember 18, 2016 Are your social media posts annoying? Do your social pages suffer from low, or nonexistent, engagement? Whether you’re posting too much, too little, or can’t seem to stop selling yourself, we’ve got the inside track on exactly what users find to be oh-so-annoying on social media. Bothersome … Continue reading Are Your Social Media Posts Annoying?
by Alanna HonigmanSeptember 16, 2016 Social media is essentially a super power: Using it the right way can revolutionize and empower people, whereas using the wrong way could cause irreversible catastrophic damage. Here are 5 examples out of the millions of people who should’ve just logged off. 5: Tinder, 2015 – Twitter An article written … Continue reading 5 Amazingly Cringe-Worthy Reactions To Social Media
by Juan MartinezSeptember 16, 2016 Managing a brand’s social channels is about more than just coming up with witty posts. You’ve got to ensure that your message is on-point, that you’re reaching key influencers, and that you’re generating a return-on-investment (ROI) for all of your marketing and sponsorship campaigns. Although this process may sound daunting, … Continue reading A Social Media Marketing Checklist
by Elizabeth Byrd Follow @elizbyrdSeptember 16, 2016 “Social media is not just a spoke on the wheel of marketing. It’s becoming the way entire bicycles are built.” – Ryan Lilly, author Social media, two words that were relatively non-existent 15 years ago, have now become a vital part of everyday business, so much so that … Continue reading Social Media: Modern Day’s New Frontier for Businesses and Public Relations
by Andrew C. Belton Follow @abcpanotarySeptember 16, 2016 To many small business owners, social media marketing is a daunting and seemingly time-consuming form of digital marketing. Even though small business owners may hear about how they absolutely must have their business active on social media, there is still a fair amount of skepticality of its … Continue reading How Small Businesses can Simplify Social Media Marketing: A Symmetrical Aspect
