by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
Tag Archives: Social
Best Practices For An Ideal Social Media Post
by Karla JacksonOctober 2, 2016 It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and … Continue reading Best Practices For An Ideal Social Media Post
How Pokemon GO is Affecting Social and SEO
by Austin Iuliano Follow @austiniulianoOctober 2, 2016 PokemonGO is more than a global phenomenon or a new trend. It is an absolute wrecking force for local marketing. Business have seen a massive uptick due to a simple game. Geeks, gamers, and recluses are all running around in the real world spending money. This begs the … Continue reading How Pokemon GO is Affecting Social and SEO
4 Surprising Facts About the Dark Social
by Greetje den Holder Follow @GdenHolderSeptember 30, 2016 The dark social is social content shared through private channels, rather than public platforms where posts can be seen and shared openly by a wide circle of people. The term was first described by Alexis C. Madrigal and examples include e-mail communications or chats on messaging apps. … Continue reading 4 Surprising Facts About the Dark Social
Using paid search and social together
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Kristi Kellogg on September 30, 2016 From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at … Continue reading Using paid search and social together
A Check List of 15 Social Media Tips to Kindle Audience Engagement
By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
How to Use Social Selling to Boost Demand Generation
by Peg Miller Follow @PegMillerSeptember 27, 2016 In A Four-Step Media Strategy That Pays Off, Scott Vaughan gives great tips to put more strategy and discipline into your social media strategy. Today’s top performing salespeople are setting themselves apart from the competition through targeted social selling efforts. LinkedIn defines social selling as “leveraging your social … Continue reading How to Use Social Selling to Boost Demand Generation
5 Ws of the sharing economy: How social data gives marketers a competitive edge
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.
by Meera Sapra Follow @meerasapraSeptember 24, 2016 If you’re like most business owners, you’ve probably been using social media for your business for a while now – you create content, listen to what’s being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand’s social … Continue reading Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.
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