by Emily LordahlSeptember 28, 2016 You’ll be glad to hear that I’m like any other social, mobile millennial out there. I curl into bed at night and before I drift into la la land, I bask in the glow of my smartphone and scroll through the depths of my social media feeds—a modern lullabye. First … Continue reading What If Your Favorite Brand Was Your Least Favorite Social Media Friend?
by Peg Miller Follow @PegMillerSeptember 27, 2016 In A Four-Step Media Strategy That Pays Off, Scott Vaughan gives great tips to put more strategy and discipline into your social media strategy. Today’s top performing salespeople are setting themselves apart from the competition through targeted social selling efforts. LinkedIn defines social selling as “leveraging your social … Continue reading How to Use Social Selling to Boost Demand Generation
Why should you be paying attention to the sharing economy? Columnist John Donnelly III dives into the social data that shows the sharing economy’s explosive growth and what marketers stand to gain from it. John Donnelly III on September 27, 2016 Not long ago, when you needed a ride in your city, you’d call a … Continue reading 5 Ws of the sharing economy: How social data gives marketers a competitive edge
by Meera Sapra Follow @meerasapraSeptember 24, 2016 If you’re like most business owners, you’ve probably been using social media for your business for a while now – you create content, listen to what’s being said about your brand, engage your audience, and keep track of key metrics to measure the impact of your brand’s social … Continue reading Does Your Social Media Tool Talk to Your CRM? 3 Reasons Why It Should.
Columnist Chris Kerns takes a look at top government agency social accounts on Facebook, Twitter, and Instagram to uncover the innovative ways they’re using these channels. Chris Kerns on September 26, 2016 As marketers, we strive to find new ideas for campaigns, strategies and tactics from any source we can find. Looking to our … Continue reading What marketers can learn from governments on social
by Ann Mills Follow @resourcefulbusSeptember 25, 2016 The numbers are staggering. According to The CMO Survey, since 2009, social media spending by businesses has increased 234%. Currently, at just over 10% of marketing budgets, it’s projected to double in the next 5 years. Hands down, social media is the area of digital marketing where our … Continue reading Why Social Media Management Takes a Village
by Brian Basilico Follow @bbasilicoSeptember 23, 2016 Life Happens I was standing around talking with some friends the other day and I thought to myself, “You know, lately, I’ve been going to more funerals than weddings.” Many of my friends’ kids have gotten married and some of my friends have gone through their second marriages … Continue reading 3 Common Mistakes When Posting To Social Media
by Mari Kane Follow @blogsitestudioSeptember 22, 2016 For any great idea or business you have to have a plan, and that especially applies to social media. That was the advice given to the BC Travel Writers Meetup by social media strategist Katt Stearns on September 14, in Vancouver, BC in her presentation, Social Media for … Continue reading Katt Stearns Social Media Tips to Explode Online Relationships
by Dhariana Lozano Follow @DhariLoSeptember 22, 2016 Building up a strong, engaged social media following can be difficult. You only have mere moments – a scroll – to attract someone to a post, have them hang out on your profile and convince them to hit the follow or like button! There are so many factors … Continue reading 10 Reasons Why You’re Not Gaining Social Media Followers (& How to Fix It)
by Matt Goldman Follow @TheOriginalBullSeptember 21, 2016 Social selling. It’s a term that will almost certainly split any team into two distinct groups. Those that believe in the power of turning to social media to foster business relationships, and those that would rather stick with the tried and true methods of sales. Before we talk … Continue reading Social Selling is an Avenue Worth Exploring
