by Jawad Khan Follow @WritingMDestinyOctober 3, 2016 All too often, social media marketing involves flying blind. You might see in your Google Analytics reports that the social networks are steadily referring traffic to your site, and those visitors might even be converting reasonably well, but that’s just part of the picture, isn’t it? Clickthroughs from … Continue reading 6 Powerful Tools for Superior Social Media Measurement and Attribution
By Karen Repoli, 26 September 2016 Learn the Social Media Secret of 6-figure Entrepreneurs You may not realize it but those six-figure marketers and social media rockstars don’t do everything themselves. Smart entrepreneurs surround themselves with smart people who can help them attain their goals. You can learn from these smart business owners … Continue reading Learn the Social Media Secret of 6-figure Entrepreneurs
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
by Kathleen OlsonOctober 3, 2016 If you really want to get your content noticed on social media, you have to know how to promote it. There is a lot of competition out there, and it seems like everyone is vying for attention on all of the social networks. This means that you have to go … Continue reading Top 8 Tools to Promote Yourself on Social Media
by SMB TeamOctober 2, 2016 It’s no secret by now that social marketing is more than worth your time and money. In fact, it’s become less of a helpful resource and more of a downright necessity in recent years. As we’ve discussed on this very blog before, there are now 2.3 billion active users on … Continue reading 5 Tips for Better Social Media Copywriting
by Karla JacksonOctober 2, 2016 It seems like every week, new features and updates are added to social media channels, and for small business owners, keeping up with the latest trends and remembering best practices for social posts may seem daunting. From character limits to image sizes, each social channel has it’s own standards and … Continue reading Best Practices For An Ideal Social Media Post
by Austin Iuliano Follow @austiniulianoOctober 2, 2016 PokemonGO is more than a global phenomenon or a new trend. It is an absolute wrecking force for local marketing. Business have seen a massive uptick due to a simple game. Geeks, gamers, and recluses are all running around in the real world spending money. This begs the … Continue reading How Pokemon GO is Affecting Social and SEO
by Greetje den Holder Follow @GdenHolderSeptember 30, 2016 The dark social is social content shared through private channels, rather than public platforms where posts can be seen and shared openly by a wide circle of people. The term was first described by Alexis C. Madrigal and examples include e-mail communications or chats on messaging apps. … Continue reading 4 Surprising Facts About the Dark Social
Columnist Kristi Kellogg recaps a session at SMX East that dives into how marketers can integrate their paid search and social efforts for better marketing results. Kristi Kellogg on September 30, 2016 From left to right: Pamela Parker, Executive Features Editor, Marketing Land & Search Engine Land; Tara Siegel, Senior Director of Social at … Continue reading Using paid search and social together
By Disha Dinesh September 29th, 2016 If there’s one metric that represents a definite and direct result of social media marketing, it is social media engagement. What Is Social Media Engagement? Why Is It Important For Your Business? Engagement is the sum of likes, shares and comments that your message has received on social media. It … Continue reading A Check List of 15 Social Media Tips to Kindle Audience Engagement
