As the holidays quickly approach, contributor Wayne St. Amand says now is the time for brands to look toward Pinterest and its ability to convert sales. Wayne St. Amand on October 5, 2016 When it comes to broad brand awareness, the value of social media advertising is clear. But why have channels struggled to keep … Continue reading How Pinterest is cracking the social commerce code
By Aleh Barysevich October 5th, 2016 The impact of social media on sales and revenue is still something that businesses struggle to measure, even with its wide use in marketing. And without knowing the hard numbers, it can be difficult to improve your current strategy. However, by using certain methods and tools, you can begin … Continue reading How Do You Measure Social ROI?
by Brooke B. Sellas Follow @madSMscientistOctober 4, 2016 There are many types of social media consultants out there. I’ve found that most fit into one of four categories, ranging from newbie to accomplished. Even though each of these four social media consultants are needed, only a few should be seriously considered when making a hire … Continue reading The 4 Types of Social Media Consultants You’ll Meet Online
by Malinda Wilkinson Follow @MalindaWilkOctober 4, 2016 A quick guide to getting the right image size for the right social network Photo uploads on Facebook alone, total 300 million (Gizmodo). And Facebook isn’t the only social media channel for image sharing. The Instagram community, specifically dedicated to photo sharing, has grown to more than 500 … Continue reading How to Ensure Your Social Media Images Fit Like a Well-Tailored Suit
by Matt Goldman Follow @TheOriginalBullOctober 4, 2016 Last week, we published an article about the benefits of social selling, and why companies need to move past their reluctance to adopting the practice. Studies have shown that social selling can increase win rate, and revenue, yet there are still a significant number of companies that simply … Continue reading Tips for Making a Smooth Transition to Social Selling
by Kirstin Liebhardt Follow @onlinenewsroomOctober 4, 2016 Social media means different things to different people. Connecting with friends, liking and sharing photos of loved ones and keeping tabs on your local community are what many users on social media sites like Facebook and Twitter are doing. Did you know social media can also help with … Continue reading 3 Reasons Your News Needs Social Media
by Jawad Khan Follow @WritingMDestinyOctober 3, 2016 All too often, social media marketing involves flying blind. You might see in your Google Analytics reports that the social networks are steadily referring traffic to your site, and those visitors might even be converting reasonably well, but that’s just part of the picture, isn’t it? Clickthroughs from … Continue reading 6 Powerful Tools for Superior Social Media Measurement and Attribution
By Karen Repoli, 26 September 2016 Learn the Social Media Secret of 6-figure Entrepreneurs You may not realize it but those six-figure marketers and social media rockstars don’t do everything themselves. Smart entrepreneurs surround themselves with smart people who can help them attain their goals. You can learn from these smart business owners … Continue reading Learn the Social Media Secret of 6-figure Entrepreneurs
Some of our notions about social media marketing are just plain wrong. Columnist Maggie Malek takes a look at the top misconceptions and debunks them. Maggie Malek on October 3, 2016 As communications professionals, regardless of our discipline, we can probably all agree that our industry experiences near-constant change. Daily updates to communications and metrics … Continue reading Tackling social media myths
by Kathleen OlsonOctober 3, 2016 If you really want to get your content noticed on social media, you have to know how to promote it. There is a lot of competition out there, and it seems like everyone is vying for attention on all of the social networks. This means that you have to go … Continue reading Top 8 Tools to Promote Yourself on Social Media
