by Christine Bellefontaine January 8th, 2015 Christine Bellefontaine Christine Bellefontaine is an Account Manager at Search Engine People. She has spent 15 years in traditional and digital marketing and is passionate teaching marketers to look beyond the data points to make digital make sense. She was previously an Industry Analyst at Google Canada. If you’re … Continue reading 3 Simple Ideas to Refresh Your Analytics
Gabby SantiJanuary 2, 2015 Why do I love shopping small? Small businesses have always offered me unique and memorable experiences. The owners care about their customers and work directly with you to make sure you are satisfied with every purchase you make. But these memorable experiences shouldn’t only occur during in-store interactions. You also need … Continue reading 5 Simple Ways to Engage Your Customers Through Instagram
Personal Branding Blog December 27, 2014 I hope the holidays are simply an amazing time for you and yours! There’s such a fervor working up to it and then there’s the wonderful downtime. Or, at least I do hope that you make time for that downtime. It’s tough for small business owners. After all, it … Continue reading 4 Simple Tips to Maximize Your Downtime
Howard J. Sewell December 20, 2014 As most PPC advertisers already know, Google’s Quality Score measures what Google perceives to be the quality of your keyword ads. Every keyword in a campaign receives a quality score, ranked on a scale from 1-10, that, in combination with other factors – not all of which Google … Continue reading 5 Simple PPC Landing Page Changes that May Improve Your Quality Score
Katey Ferenzi December 17, 2014 ‘Tis the season of those dreaded holiday returns. In fact, some estimates say that up to one third of all online holiday purchases are returned by shoppers in the following month. So, as a store owner, you have two options: are you going to let your business lose sales … Continue reading 5 Simple Steps to Turn Holiday Returns Into New Year Revenue
Leo Strupczewski December 9, 2014 To generate new leads with your content marketing, you can do one of two things: hope someone finds your content, or take steps to introduce them to it. A lot of people prefer the latter, because advertising your content can be incredibly effective. How you do that—it could be … Continue reading One Simple Landing Page Tip That Boosts Conversions
Harmony Major November 30, 2014 Web site designers “can” be expensive, yes… but you have more control over costs than you think. Seriously. Are YOU paying your web site designers too much? The #1 reason the vast majority of small business owners are paying more than necessary for web site design is… Lack of … Continue reading Web Site Designers Are Expensive! A Simple Savings Strategy for Small Business Owners
Yoav Vilner November 23, 2014 Ideas are not few and hard to come by. Everyone has ideas, whether you write them down in your journal, you tell them to a friend, or it’s just a brief thought while you’re taking your morning shower. However, not everybody acts on them, and even less people can make … Continue reading Turn Your Simple Idea Into a Business Reality
Graham Jones November 19, 2014 Simplicity of brand message is connected to company performance The chances are you have been to a business networking meeting and asked a newcomer “what do you do?” only to get some lengthy description of a wide range of services, leaving you none the wiser as to what their business … Continue reading How Simple Is Your Message? LinkedIn Is Too Complex
Nelson Dias November 18, 2014 Hiring freelance writers makes perfect sense when you run a small business or startup. There is only so much you can do yourself. Sure, at the outset, you may be the marketing, accounting, sales, and support departments all rolled into one, but as the company grows, you will need … Continue reading 4 Simple Steps To Finding Perfect Freelance Writers
