VerticalResponse — February 24, 2018 Follow @VR4SmallBiz — February 24, 2018 As a retailer, your job isn’t done when the sale is complete. While it’s only natural to want to focus on attracting new customers, long-term success depends on customer retention. To attract repeat business, you have to view each new purchase as the beginning … Continue reading 4 Follow-Up Emails Retailers Should Be Sending
Amanda Abella — February 23, 2018 — February 23, 2018 In my group coaching program, part of what I help students do is come up with a core offering. Once they have their one core offering, then they are encouraged to create offerings at different price points. There are several reasons why you want to … Continue reading 3 Reasons Why You Should Have Offers at Different Price Points
Robert Gloer — February 23, 2018 Follow @IOUFinancial — February 23, 2018 rawpixel / Pixabay Entrepreneurs bring all sorts of skill-sets to their venture, such as the ability to sell, or to organize activity, or to raise funding. Some might have a business background, but others might need to learn the ways of business while … Continue reading 13 Finance Terms You Should Know as a Business Owner
Karl Sakas — February 19, 2018 Follow @KarlSakas — February 19, 2018 Ready to hire a Project Manager? You might need a Project Coordinator or Director of PM instead. Ready to hire a Project Manager at your agency? Congrats on your growth! But before you post the PM job, decide the level of expertise you … Continue reading Should You Hire a Project Manager… or Project Coordinator… or PM Director?
John Hawthorne — February 19, 2018 — February 19, 2018 What do you need to do to succeed as a small business owner in 2018? What tactics and strategies should you hop on this year? How can you get a leg up on your competition? The good news is that 2018 brings an entirely new … Continue reading The Top 3 Small Business Tactics of 2018 You Should Use Immediately
Richard Bayston — February 15, 2018 Follow @rbcopywriting — February 15, 2018 YouTube’s relationship with its advertisers has had a rough year. In March of 2017, news broke that YouTube was hemorrhaging ad spend as businesses rushed to disassociate themselves from extremist content. Verizon, AT&T, Johnson and Johnson and Loreal were among the brands that … Continue reading After Its Latest Advergeddon, Should Businesses Still Use YouTube?
Retailers need to invest in people and technology — but also use data more effectively to improve the in-store experience. Greg Sterling on February 12, 2018 Last month, Amazon’s fully automated grocery and convenience store, Amazon Go, opened in Seattle to widespread coverage — and long lines of local shoppers eager to try the … Continue reading How should retailers respond to Amazon Go? 7 experts weigh in
SEO Metrics You Should Be Tracking But Probably Aren’t by Hamlet Batista , Op-Ed Contributor, February 7, 2018 Determining your SEO success means more than just tracking Google page rankings. Marketers and their customers have one thing in common: their eyes are on the first page of Google search results. With various estimates putting the … Continue reading SEO Metrics You Should Be Tracking But Probably Aren’t
Kate Rose — February 6, 2018 Follow @rosemcgrory — February 6, 2018 So, obvious upfront declaration: we offer managed social media as an organisation, so we’d expect you to take this article with a “you would say that” – and that’s just fine. But here’s the thing: we also do a lot of other stuff, … Continue reading Should You Outsource Your Social Media Presence?
Elijah Masek-Kelly — February 5, 2018 Follow @ElijahMK100 — February 5, 2018 So, you’re launching a SEO campaign and you’ve got keywords coming out of your – everywhere? Looking to blast out tons of content but still stuffing your articles with as many keywords? Well, this isn’t 2013 anymore – so stop it! Today, SEO … Continue reading SEO Should Be Spelled With a PR
