Tag Archives: should

5 Email Workflows You Should Be Using in Your Sales and Marketing Automation

Jaime Nacach — March 16, 2018 Follow @bloominari — March 16, 2018 5 Guidelines for Effective E-mail Marketing Email workflows are important parts of a winning sales and marketing automation. You just can’t neglect them. In essence, it’s all about sending the right, highly targeted, and personalized emails to your email subscribers, leads, and customers … Continue reading 5 Email Workflows You Should Be Using in Your Sales and Marketing Automation →

Small Business Owners Should Focus on Simplicity in Early Stages

David Kiger — March 15, 2018 Follow @davidkiger — March 15, 2018 For prospective small business owners, getting a new company off the ground may seem to be an intensely complicated endeavor. Though there’s no question that the process can be long and detailed — requiring research, analysis, funding and planning — it can be … Continue reading Small Business Owners Should Focus on Simplicity in Early Stages →

All about value props: How customer and competitive research should shape your marketing

Columnist Sam Welch suggests five questions you should be asking yourself when developing your messaging to customers and prospects. Sam Welch on March 15, 2018   Conveying the value of your product or service is a foundational tenet of marketing. Whether you are a mature company or a startup, understanding your worth and knowing how … Continue reading All about value props: How customer and competitive research should shape your marketing →

How Should Brands Work With Facebook After Its Algorithm Change?

Richard Bayston — March 13, 2018 Follow @rbcopywriting — March 13, 2018 (mohamed_hassan / Pixabay) For brands and advertisers alike, this year started with a shock: Facebook CEO Mark Zuckerberg announced that Facebook’s algorithm would change to give priority to family and friends. That reversed the general trend of Facebook’s history so far. Facebook used … Continue reading How Should Brands Work With Facebook After Its Algorithm Change? →

5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing →