Tag Archives: should

5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Waseem Khan — March 9, 2018 — March 9, 2018 “Digital Marketing – We have technology, finally, for the first time in human history allows people to really maintain rich connections with much larger number of people”-Pierre Omidyar The world is seeing a steep rise in the number of millennials. The latest statistics place their … Continue reading 5 Questions Every CEO Should Ask Before Outsourcing Digital Marketing

Your Competitors Are Improving the Way They Market Online, Should You?

Dave Orecchio — March 8, 2018 Follow @HighTechMKT — March 8, 2018 If your firm has not yet embraced digital marketing, I’m willing to bet a large amount of money that there is a gnawing feeling in your gut telling you you’re late to online marketing and you’re probably losing a significant amount of business … Continue reading Your Competitors Are Improving the Way They Market Online, Should You?

What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Contributor Tony Edwards explains the new, more advanced schema markup for products called GS1 SmartSearch and how it helps listings gain visibility in the search results. Tony Edward on March 6, 2018   By now most of us should be familiar with Schema Product markup which can be leveraged for listings on e-commerce sites. The … Continue reading What is GS1 SmartSearch Schema markup and why should e-commerce sites use it?

Plain Text Email vs. Visual Email. Which One Should You Be Using?

Nick Leffler — March 3, 2018 Follow @exprance — March 3, 2018 What people say they want and how they actually behave are two very different things. That’s why understanding more about how people react to plain text email vs. visual email is important. You’d assume that people want visual everything and respond better to … Continue reading Plain Text Email vs. Visual Email. Which One Should You Be Using?

Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing

Virginia Franco — March 2, 2018 Follow @VAFrancoResumes — March 2, 2018 illustrade / Pixabay Why Should I Be Active on LinkedIn? From a job search standpoint, the notion that LinkedIn is THE place to see and get seen is grounded in fact. According to a 2015 Ad Week article, 92% of recruiters reported using … Continue reading Why, How and When Should I Be Active on LinkedIn? The Science and Strategy Behind Content Sharing

3 Financial Questions Every Entrepreneur Should Ask Themselves

Renzo Costarella — March 2, 2018 — March 2, 2018 qimono / Pixabay In startups, money is your lifeblood. That’s why it’s usually top of mind for every entrepreneur, and not for the reasons you’re probably thinking of. Instead they’re worrying about whether they’ll have enough cash for that next big marketing campaign. Or if … Continue reading 3 Financial Questions Every Entrepreneur Should Ask Themselves

Why You Should Think About Google Featured Snippets Again for Your Brand

Personal Branding Blog — February 25, 2018 — February 25, 2018 Recently Google announced an update of its Featured Snippets for both desktop and mobile search. This provides a personal brand’s website an opportunity to appear in top results with answers to the most pressing questions online. Answers are displayed in a descriptive box in … Continue reading Why You Should Think About Google Featured Snippets Again for Your Brand