Katie Sweet — April 18, 2018 Follow @misskatiehrdy — April 18, 2018 At Evergage, we often talk about the importance of leveraging machine learning to create individualized experiences for e-commerce shoppers. This type of one-to-one communication is incredibly important for the reality of today’s world where consumers expect personalized experiences, but the importance of using … Continue reading 7 Segments Every E-Commerce Site Should Use for Personalization and Analysis
The repeal of net neutrality rules is set to take effect next week. Contributor Andy Evans believes independent publishers will suffer a blow and offers tips on what they can do in response. Andy Evans on April 16, 2018 The legal and political debate around net neutrality rages on following the Federal Communications Commission’s … Continue reading Why publishers should be taking action on net neutrality
Patrick Antinozzi — April 16, 2018 Follow @pattitudez — April 16, 2018 The sun was out in all its glory, the fresh smell of salt filled the air, and my skin hadn’t yet been turned into a shade of red that would even make Elmo envious. I was ready. I clutched my newly acquired surf … Continue reading How Many Times Have You Ducked When You Should Have Turtled?
Max Palmer — April 11, 2018 — April 11, 2018 Clker-Free-Vector-Images / Pixabay After the tax bill was finalized and passed in December, many business owners began to contemplate what they should do with their new windfall. With the corporate tax rate falling from 35 percent to 21 percent — representing the biggest one-time drop … Continue reading Should You Reward Employees in the Wake of the Tax Bill?
Renzo Costarella — April 10, 2018 — April 10, 2018 rawpixel / Pixabay If you’ve ever wanted to start a business, you’re certainly not alone. Whether you think of the next best thing in tech or an easier way to deliver pizzas, the opportunities are truly endless. What separates the “wantrepreneurs” from the entrepreneurs is … Continue reading 4 Reasons Why You Should Start a Business When You’re Young
Barry Roos — April 9, 2018 Follow @roosites — April 9, 2018 One of the main thing people want from a WordPress website is the ability to do things themselves. A noble goal, yes. But does it always make sense? No, not in practice. Case in point: To manage a WordPress website requires: Keeping WordPress … Continue reading WordPress: Because You Can Do It Yourself Does Not Mean You Should
Greetje den Holder — April 7, 2018 Follow @GdenHolder — April 7, 2018 Two weeks ago, I listed the video marketing trends that the entrepreneur should embrace. However, there are always things that can go wrong; so, in this blog, I want to point out those things that the entrepreneur should NOT do. If you … Continue reading 8 Video Marketing Mistakes the Entrepreneur Should Avoid
Joana Ferreira — April 7, 2018 Follow @JoanaMarketing — April 7, 2018 Social media influencers are the talk of the town right now! Any business from any sector can successfully work with influencers but like with any area of marketing there needs to be a clear strategy, with goals and structure behind it and there … Continue reading Should Your Brand be Working With Influencers?
Matt Harris — April 3, 2018 Follow @mrmch — April 3, 2018 Designerkottayam / Pixabay In today’s global economy, properly localized content can make or break a campaign. Just ask Marriott. The U.S. hotel chain had their website shut down in China after they sent out a customer survey referring to Taiwan, Tibet, Hong Kong, … Continue reading 4 Pitfalls of Localization Every Marketer Should Avoid
Sandra Hess — March 30, 2018 — March 30, 2018 Building brand equity is a concept that many company leaders embrace. For years, organizations across the globe have been strategically building their corporate brand as a means of attracting targeted customers to their company. Studies show that this strategy is paying off. In one study, … Continue reading Brand Equity Building Should Start With the Candidate Experience
