Tag Archives: should

Should Marketers Ad Target Households Or Individuals?

Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?

3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway

Jeff Lewis — August 9, 2018 — August 9, 2018 Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results. (Well, after a few ads … Continue reading 3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway

Small Business Owners: Should You Outsource E-Fulfillment?

Christopher Moore — August 8, 2018 Follow @cjmoore— August 8, 2018 While many professionals complain of overwhelm, it seems entrepreneurs and small business owners have it worse than anyone else. Surveys conducted among small business owners found between 70% and 86% of small business owners feel ‘swamped’ simply running their companies. Over half of those … Continue reading Small Business Owners: Should You Outsource E-Fulfillment?

Here’s why you should start thinking of content marketing as an SEO strategy

SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy