Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
Tag Archives: should
3 Not So Popular Growth Hacks You Should Try!
By Srinivas Krishnaswamy August 10th, 2018 There are two kinds of site owners: 1. Some have mastered the magic formula to skyrocket traffic to their site and ride into the sunset with a boatload of money. If you are one of them, you can move on to other blog posts. 2. Then there are those … Continue reading 3 Not So Popular Growth Hacks You Should Try!
3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway
Jeff Lewis — August 9, 2018 — August 9, 2018 Google provides a wonderful experience for their users. Just before I began writing this blog article, I googled “user experience.” Just like that, my answer lay before me in a cute little package at the top of my search results. (Well, after a few ads … Continue reading 3 Websites with Amazing User Experiences And Why The Hell You Should Care About UX Anyway
Small Business Owners: Should You Outsource E-Fulfillment?
Christopher Moore — August 8, 2018 Follow @cjmoore— August 8, 2018 While many professionals complain of overwhelm, it seems entrepreneurs and small business owners have it worse than anyone else. Surveys conducted among small business owners found between 70% and 86% of small business owners feel ‘swamped’ simply running their companies. Over half of those … Continue reading Small Business Owners: Should You Outsource E-Fulfillment?
10 Work Tasks You Should Pay Someone Else to Do
Choncé Maddox — July 30, 2018 — July 30, 2018 marijana1 / Pixabay There comes a time in your business where you’ll feel like you need to clone yourself to get all the tasks checked off your to-do list. I don’t know if scientists have figured out the magic formula for cloning someone yet, but … Continue reading 10 Work Tasks You Should Pay Someone Else to Do
Should You Use the Same Landing Page for Email and Online Ads?
Howard J. Sewell — July 27, 2018 Follow @hjsewell — July 27, 2018 A client asks: “Can I use the landing page from an email campaign for online ads, say: search or LinkedIn, if it’s promoting the same asset?” My response: In short: no. There’s an appeal to the economies of using one landing page … Continue reading Should You Use the Same Landing Page for Email and Online Ads?
When should marketers use AR and when VR?
A marketing tech exec offers some rules of thumb. Barry Levine on July 26, 2018 Augmented reality (AR) adds visual overlays on the physical world and is usually viewed through a smartphone. Virtual reality (VR) depicts a self-contained, navigable 3D world and is usually experienced through a specialized motion-detecting headset. Just as marketers … Continue reading When should marketers use AR and when VR?
Here’s why you should start thinking of content marketing as an SEO strategy
SEO is no longer about about low-quality, keyword-rich content. To make a website successful, SEO experts need a content marketing strategy. SEO (Search Engine Optimization) is a busy and dynamic market. As search engines regularly change their algorithms to take new factors into account when calculating a website’s rank, positioning sites is becoming more challenging. … Continue reading Here’s why you should start thinking of content marketing as an SEO strategy
Simple or Creative: How Should You Style Your Resume?
Amanda Clark — July 24, 2018 Follow @GrammarChicInc — July 24, 2018 trudi1 / Pixabay A major concern for many job seekers is blending in with the competition. You want to make your resume stand out and catch a hiring manager’s attention, but how can you do this effectively without coming across as gimmicky or … Continue reading Simple or Creative: How Should You Style Your Resume?
How Much Should You Earn from Your Side Hustle?
Eric Rosenberg — July 20, 2018 — July 20, 2018 A side hustle can help you turn around a difficult financial situation. Whether you are looking to pay off debt, improve your retirement savings, or are looking to pad your cash flow to retire early, it may be possible with a side hustle. A recent … Continue reading How Much Should You Earn from Your Side Hustle?