Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign by Laurie Sullivan @lauriesullivan, March 13, 2018 REI, one of the nation’s largest consumer co-op and specialty outdoor retailers, has created an advertising campaign to secure its relationships with loyal customers and find new ones based on a social cause that was developed three … Continue reading Data Turns REI’s #OptOutside Social Cause Into Successful Online, Offline Campaign
Contributor Dayle Hall offers tips on how brands can cope as consumers become increasingly detached and fatigued. Dayle Hall on February 27, 2018 It’s a troubling sign when Facebook publishes research to answer a serious question, one that we’ve all likely been trying to avoid for some time now: “Is social media bad for … Continue reading Are consumers burning out on social media?
by Paul Johns April 20, 2016April 20, 2016 New ways of accomplishing old tasks. This is the conceptual bread and butter of thousands of tech-based companies today, and some might argue the very future of commerce in general. That leaves many brands out there ‘making it up as we go along’, which can be thrilling … Continue reading 7 Tips to Stay on Top of Social Media Customer Service