Choncé Maddox — August 29, 2018 — August 29, 2018 rawpixel / Pixabay One of my favorite things about being self-employed is having more freedom and flexibility. I’ve realized that there is quite a difference in being self-employed and being a business owner and I feel like I’m stuck in between. When you’re self-employed, you … Continue reading Why You Should Get Paid Based on Results and Not Time
If you want added security, faster load times and stronger SEO for your site, contributor John Lincoln walks through why and how you should be using HSTS for a better user and ranking experience. John Lincoln on August 28, 2018 Site users and search engines don’t take website security lightly which is probably why … Continue reading Why websites should be using HSTS to improve security and SEO
Amanda Clark — August 27, 2018 Follow @GrammarChicInc — August 27, 2018 typographyimages / Pixabay Many people only think about updating their resume when they’re unhappy at work and want to find a new job, or once they’ve already lost their job and are scrambling to find something else. Rushing to update your resume can … Continue reading Happy with Your Job? Why You Should Still Update Your Resume
Whenever you hear a marketing practice referred to as “easy,” it’s usually not. Contributor Ayat Shukairy looks at some common CRO misconceptions and their uncommon realities. Ayat Shukairy on August 24, 2018 A lot of content on conversion rate optimization (CRO) is published every day. Most of it is spot-on, but some articles make me … Continue reading 12 pieces of conversion optimization advice you should ignore
Angela Ruth — August 20, 2018 — August 20, 2018 rawpixel / Pixabay It’s estimated that about 36 percent of the workforce in the United States is freelancing. Pretty hard to believe right? Well that number is only growing and by 2027 experts are predicting that the majority of Americans will be freelancers. As a … Continue reading Interested In Freelancing? Here Are 6 Things You Should Know Before Getting Started
Derek Andersen — August 17, 2018 — August 17, 2018 janeb13 / Pixabay Google Ads — recently rebranded from Google AdWords — is a powerful, but extremely competitive digital advertising platform enabling marketers to run search, display, and video ad campaigns. In Q4 of 2017, the average CPC (cost per click) for Google Ads spiked … Continue reading Why Digital Marketers Should Pass Call Data into Google Ads
Kristen Herhold — August 17, 2018 Follow @kristenherhold — August 17, 2018 More than 300 million people in the U.S. use the internet. This number is continuously growing, and consumers are increasingly reliant on the internet. As more and more consumers use the internet, it’s becoming essential for businesses to also be online. The Manifest … Continue reading Why Businesses Should Use Online Advertising
Zach Heller — August 16, 2018 Follow @zheller — August 16, 2018 When a politician changes their position on a policy question, we call them a flip flopper. And we don’t trust them. But changing your position on an issue based on new evidence is a sign of progress and wisdom. And not just for … Continue reading Why You Should Send Your Next Promotional Email at Midnight
Hollie Geitner — August 15, 2018 — August 15, 2018 As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media – if not, you’re going to be left in the dust. Strategizing how to attract and then keep your … Continue reading Where Should You Focus Your Video Strategy in 2018?
Should Marketers Ad Target Households Or Individuals? by Laurie Sullivan , Staff Writer @lauriesullivan, August 13, 2018 Prior to launching a campaign, one of the biggest questions that marketers seek to answer today centers on whether it should target the household or an individual. Sometimes the consideration of a products or service purchase is made by … Continue reading Should Marketers Ad Target Households Or Individuals?
