How can you best evaluate a site to determine whether it’s a good linking partner? Contributor Julie Joyce outlines 15 things you need to check including site hacks, poor quality content, traffic and more. Julie Joyce on July 19, 2018 When inbound links occur naturally, you don’t look to see if the site linking to … Continue reading 15 checks you should make when choosing a link partner
Why You Should Demand Guarantees From SEO Companies by Hamlet Batista , Op-Ed Contributor, July 13, 2018 If you are like 92% of small businesses, you’ll probably have a website by the end of this year. But odds are you already have one. After all, it’s tough to turn down a slice of the world’s … Continue reading Why You Should Demand Guarantees From SEO Companies
Ron Johnson — July 5, 2018 Follow @cyberoptik — July 5, 2018 TeroVesalainen / Pixabay The Internet is full of review sites. From Yelp and Google to Facebook Business Pages, there’s nowhere you can turn without seeing what other people have to say. The importance of having online reviews is unignorable. With 85% of people … Continue reading Why You Should Have a System in Place to Get Online Reviews
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house. Kevin Lee on July 5, 2018 Large marketers spending millions in annual programmatic and digital media spend have a number of good reasons for taking some elements of programmatic media in-house. We’ll talk about the specific … Continue reading Should marketers own programmatic accounts as they do with SEM & Social?
Donna Campbell — July 4, 2018 — July 4, 2018 Are you looking to grow your email list, generate more leads, get more people to download your content, or enroll more blog subscribers? Us too. While the marketing world is quite divided on the use of pop-up opt-in forms, we happen to use them for … Continue reading Should I Use Pop-Up Forms on My Website?
Amanda Clark — July 3, 2018 Follow @GrammarChicInc — July 3, 2018 When submitting a resume to a recruiter or hiring manager, it’s usually a good idea to include a cover letter, as well—even if you’ve been told that cover letters are “optional.” Simply put, a cover letter gives you an additional chance to pitch … Continue reading Your Cover Letter Should Include These 6 Elements
Sandra Hess — July 2, 2018 — July 2, 2018 StockSnap / Pixabay High attrition rates have plagued the retail industry for years, For many retailers, these high turnover rates have become just a part of doing business, but it doesn’t have to be that way. Today’s employers have the ability, through applications, interviews and … Continue reading 7 Essential Traits Your Next Retail Hire Should Have
Why Amazon Should Be Top Of Marketers’ Agenda by Joel Davis , Columnist, June 28, 2018 Google has dominated the search scene long enough that a generation of young people is left wondering how baby boomers managed “back in the day.” Now, however, a new giant is entering the search arena. Amazon is starting to … Continue reading Why Amazon Should Be Top Of Marketers’ Agenda
Amanda Clark — June 29, 2018 Follow @GrammarChicInc — June 29, 2018 illustrade / Pixabay LinkedIn is designed, first and foremost, to be an asset for professional development. For jobseekers, it’s absolutely critical: Before launching any kind of job search, we recommend reviewing your LinkedIn profile, optimizing it completely, and ensuring it includes all the … Continue reading 4 LinkedIn Features You May Not Know About (But Should)
Tobin Lehman — June 28, 2018 Follow @gonewnorth — June 28, 2018 silviarita / Pixabay The tide is turning toward chat. Should you jump in? Putting a chat window on your website could push your company into the 21st century – or be an epic customer service fail. Now is the Time Sometimes you just … Continue reading Should You Use Chat On Your Website?
