Aleh Barysevich October 13, 2020 Fact: becoming the number one result on Google is simply the cheapest way to attract year-round traffic to our content. And to become the number one result, quality content needs quality links. Getting those new backlinks is all about: Knowing your current links. Finding link prospects. Doing this without a … Continue reading 15 of the Best Cheap-to-Free Backlink Checkers Every Marketer Should Try
Elliot Begoun October 6, 2020 Canva.com Spoiler alert. Investors, be they angels, a VC fund, or a family office, invest. That is what they do. The question you have to help them answer is not, “Should we invest?” but instead is, “Why should we invest in you?”. On the surface, this sounds pretty obvious. Yet, … Continue reading Why Should We Invest In You?
James Potter October 6, 2020 There are over 430 million (yes I checked) articles with tips about your LinkedIn profile and , whilst I don’t want to add to that morass, there are some aspects that are mostly overlooked and hence here are four key things you need to include within your profile – Differentiation, … Continue reading 4 Things You Should Have Covered in Your LinkedIn Profile
Daniel Burrus October 4, 2020 If I were to ask you if people like change, your knee-jerk response would likely be no. However, the reality is that humans actually crave change. Take vacations, for example, or the lack of vacations due to COVID-19. We crave travel because we want a change from our usual surroundings, … Continue reading Why Should We Embrace Change?
How enterprises are using DAMs in 2020 and why COVID is increasing adoption. Pamela Parker on September 25, 2020 Digital Asset Management platforms, often called DAMs, are software programs that store, organize and enable the more efficient use of an organization’s entire library of digital assets. A DAM is the “single source of truth” where … Continue reading What Digital Asset Management is and why marketers should care
William Comcowich September 24, 2020 Image Source: Wikimedia Commons Marketers, PR and SEO experts generally view Google as synonymous with “search engine.” When they talk about optimizing content or websites for search engines, they usually mean optimizing for Google. It’s true that Google dominates web searches. But PR, marketing and SEO personnel ignore Bing at … Continue reading Best SEO Practices for Bing – and Why You Should Learn Them
Nicholas Shaw September 22, 2020 Often, businesses focus solely on the product or service they have to offer. This is an integral part of the business, there’s no doubt about that. What is often lacking is an understanding of the inner workings of the company. Operations is the essence of the business. It’s what keeps … Continue reading Why Your Operations Should be at the Forefront of Your Business Focus
Chris Christoff September 15, 2020 Everyone wants their blogs to be successful. But for that, you need to ensure that you’re working in the right direction. The best way to know that is to closely track and monitor some of the key factors that contribute towards the success of your blog. Most bloggers consider website … Continue reading 5 Essential Blog Metrics You Should Track
Derek Gallimore September 9, 2020 Remote work has proven itself to be successful in certain types of companies. For years, hiring remote workers has given companies the opportunity to save on time and resources for both employees and employers alike. With the disruption brought by the pandemic, having flexible work arrangements such as the work-from-home … Continue reading 6 Things You Should Not Do When Hiring and Managing Remote Workers
Maria Ganta September 8, 2020 Apart from organic social media posts, email marketing campaigns, competitors’ research, and SEO, Facebook ads are also vital if you want to reach a new audience and boost your brand’s visibility. You can indeed do it all organic, but you have to try paid ads if you want faster results. … Continue reading Facebook Ad Performance Trends you Should Know [Infographic]
