Tag Archives: should

Should marketers worry about a single source of truth?

Can solutions like data lakes or CDPs provide better value than incomplete data sources like email engines? Kim Davis on September 8, 2020 There’s no shortage of data. Sure, maybe there are still some traditional businesses out there with no connection to the digital world, and no data collection strategy. But for most brands, customer … Continue reading Should marketers worry about a single source of truth? →

Why Relationship Enablement Should Be a Business Priority

Relationship Development

Jessica Mehring September 8, 2020 Technology does not run an enterprise; relationships do. – Unknown Would you propose marriage on a first date? No. (Well, let’s hope not.) If you delve into wedding planning on your first date, you’re jumping the gun. You fast-forwarded from the getting-to-know-you phase to saying, “I do.” It’s the same … Continue reading Why Relationship Enablement Should Be a Business Priority →

Who Should Lead the Custom Scoping Process at Your Agency?

Project Management

Karl Sakas September 5, 2020 Which team members should lead the custom scoping process at your agency? Wondering how to approach scoping at your agency? It’s an important decision—especially around choosing which team members lead the custom scoping process. When the right people “own” scoping, you set the stage for smooth and profitable delivery—and when … Continue reading Who Should Lead the Custom Scoping Process at Your Agency? →

Which Employer Brand Channels Should You Use?

Employer Branding

Katy French September 4, 2020 No matter how great your employer brand is, if you’re not active in the right channels, you won’t be able to reach the candidates you want, engage with the employees you have, or build the reputation you deserve. Visibility is everything, but too many brands don’t properly optimize the channels … Continue reading Which Employer Brand Channels Should You Use? →

Top Reasons Why Businesses Should Invest in On-demand Delivery App

Business Strategy

Robert Jackson August 20, 2020 The on-demand delivery apps are around us for almost a decade now. The recent COVID-19 pandemic has acted as a catalyst in increasing the popularity of on-demand delivery apps. Apart from panic buying, globally, such delivery apps act as a weapon against contagion. Customers tend to give online orders using … Continue reading Top Reasons Why Businesses Should Invest in On-demand Delivery App →

Ahrefs vs. SEMrush vs. Ubersuggest: Which SEO Tool Should You Choose?

SEO Tools

Joydeep Bhattacharya August 11, 2020 Ahrefs, SEMrush, and Ubersuggest are the three biggest SEO tools in the market right now. All three tools are unique in their own way, and the selection depends on your needs (and budget, of course!). In this article, I will compare Ahrefs, SEMrush, and Ubersuggest. By the end of this … Continue reading Ahrefs vs. SEMrush vs. Ubersuggest: Which SEO Tool Should You Choose? →

How Much Should I Expect to Spend on Digital Marketing?

Digital Marketing

Dan Moyle August 11, 2020 As digital marketing continues to grow and take over market share from traditional marketing, many marketing managers and small business founders are asking how much they should be spending on digital marketing. The U.S. Small Business Administration suggests allocating 7-to-8% of your gross revenue to marketing. Then you spend 50% … Continue reading How Much Should I Expect to Spend on Digital Marketing? →

3 Risks Every Leader Should Take

Risk Management

Paul Keijzer August 13, 2020 Nearly every choice that you make in your life or in business involves some level of risk. Oftentimes, you are confronted with small risks that present limited potential downside. Other times, you face big risks that may offer big rewards depending on whether you take them smartly or play it … Continue reading 3 Risks Every Leader Should Take →

Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic]

Employee Management

Katie Stearns August 13, 2020 You’ve probably heard the terms absenteeism and presenteeism before, but do you really understand how much of an impact these workplace issues can have on a company? These issues go far beyond employees calling in sick too often or taking care of personal admin once they log in at work. … Continue reading Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic] →

4 Things Your Company Should Be Investing in to Help Recover from COVID-19

Business Protection

Kimberly Zhang August 12, 2020 The road to recovery from COVID-19 gets longer every day, but businesses should start planning now if they want to see results soon. Research from McKinsey & Company shows that over one third of companies are at risk of permanent closure due to COVID-19, and those that do make it … Continue reading 4 Things Your Company Should Be Investing in to Help Recover from COVID-19 →