Tag Archives: Search

65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine

Google

65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine by Laurie Sullivan  @lauriesullivan, August 20, 2018 Google employees protested Project Maven, a Pentagon project that required Google to help improve drone strikes, which prompted the company to rethink the government contract. The anonymous community platform Blind wanted to explore whether, if … Continue reading 65% Of Google Employees Surveyed Are In ‘Favor’ Of Censored China Search Engine →

How Voice and Responsive Search Ads will Revolutionize Google Ads

Website Special Guidelines

Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads →

Common Avoidable Search Engine Marketing Mistakes

Marketing Mistakes

Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes →

SEO Basics: How To Optimize Your Content For Search Engines

SEO Checklist

Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines →

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign

Amazon

Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan  @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music.  Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign →

Voice Search, Smart Speakers Raise The Bar

Voice Search

Voice Search, Smart Speakers Raise The Bar by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2018 Global smart speaker shipments grew 187% year-on-year in the second quarter of 2018, and China was the fastest-growing market, with shipments reaching 16.8 million units, according to data released Thursday from Canalys, an analysis and consulting firm. Google retained its … Continue reading Voice Search, Smart Speakers Raise The Bar →

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows

Google

Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan  @lauriesullivan, August 16, 2018 Local citations —  any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows →

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