Ashleigh Betvardeh — August 19, 2018 — August 19, 2018 In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry … Continue reading How Voice and Responsive Search Ads will Revolutionize Google Ads
Common Avoidable Search Engine Marketing Mistakes by Jack Loechner , Staff Writer @mp_research, August 16, 2018 Search engine marketing, or pay-per-click efforts, can help increase your organization’s website traffic, boost sales and give you powerful ROI, writes Beki Winchel. However, your efforts can be easily undermined by common pitfalls. Avoid the frustration of a digital communications headache by … Continue reading Common Avoidable Search Engine Marketing Mistakes
Nikki Richard — August 18, 2018 Follow @NikkiRichard79 — August 18, 2018 iStock by Getty Images Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on … Continue reading SEO Basics: How To Optimize Your Content For Search Engines
Amazon Music Highlights Voice Search Through Alexa In Latest Campaign by Laurie Sullivan @lauriesullivan, August 17, 2018 Amazon Music announced the launch of a new advertising campaign titled A Voice is All You Need to highlight powerful vocals of notable songs and the simplicity of using voice on Alexa to search for music. Ariana Grande, … Continue reading Amazon Music Highlights Voice Search Through Alexa In Latest Campaign
Voice Search, Smart Speakers Raise The Bar by Laurie Sullivan , Staff Writer @lauriesullivan, August 16, 2018 Global smart speaker shipments grew 187% year-on-year in the second quarter of 2018, and China was the fastest-growing market, with shipments reaching 16.8 million units, according to data released Thursday from Canalys, an analysis and consulting firm. Google retained its … Continue reading Voice Search, Smart Speakers Raise The Bar
Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows by Laurie Sullivan @lauriesullivan, August 16, 2018 Local citations — any mention of the company’s name, address and phone number in search results — not only helps people searching find the information needed, but also assists in ranking the business higher in search query results, … Continue reading Top-Ranking Google Local Search Results Rely On Business Citations, Study Shows
Beata Staszkow — August 15, 2018 — August 15, 2018 Your online presence could be the difference between landing a good exciting role, and not landing it at all. Every company, recruiter, headhunter, will conduct a search for you on Google or other major search engines, so it is important what they find will bolster … Continue reading Ensure Your Online Presence is Top-Drawer for a Successful Job Search
Nicole Blanckenberg — August 11, 2018 Follow @https://twitter.com/NicoleBlancken — August 11, 2018 Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy … Continue reading Seamless Organic and Paid Search Integration Strategy
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects
