Nicole Blanckenberg — August 11, 2018 Follow @https://twitter.com/NicoleBlancken — August 11, 2018 Paid and organic search work together like peanut butter and jelly: on their own they are okay, but together they make magic! When it comes to PPC vs. SEO, there is only one strategy winner: integrating both. The key to any optimization strategy … Continue reading Seamless Organic and Paid Search Integration Strategy
Contributor Megan Taggart recommends regularly auditing paid search accounts to assess the need for segmentation or aggregation which will bring value to your marketing programs. Megan Taggart on August 10, 2018 Structuring paid search campaigns can be an iterative and subjective process, and the path to an “ideal” structure is often paved by best practices and tactical preference. The ultimate … Continue reading Structuring paid search campaigns: Segmentation vs. aggregation
Pauline Jakober — August 9, 2018 Follow @GrpTwentySeven — August 9, 2018 Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the … Continue reading 8 Important Ways to Qualify Your Paid Search Prospects
Derek Andersen — August 9, 2018 — August 9, 2018 Last week, Bing Ads unveiled its new automated bidding strategies: Target CPA and Maximize Conversions. These two bidding strategies leverage machine learning to make smarter optimizations, freeing up digital marketers from the time-consuming A/B testing process. To inform the strategies, Bing uses a variety of … Continue reading 3 Ways Search Marketers Can Use Call Analytics with Bing’s New Ad Bidding Strategies
Search And Ecommerce Taking A Larger Piece Of Back-To-School by Laurie Sullivan , Staff Writer @lauriesullivan, August 8, 2018 This year’s back-to-school ecommerce sales will likely exceed those in 2017, but not for in-store purchases. It appears that searches and sales will take a bigger piece of back-to-school sales. As part of Adobe’s Digital Dollar report … Continue reading Search And Ecommerce Taking A Larger Piece Of Back-To-School
Derek Andersen — August 3, 2018 — August 3, 2018 Experts predict that the adoption of voice technology will increase exponentially in the coming years. In fact, comScore estimates that by 2020, 50% of all searches will be voice searches. And when consumers search for local businesses with their voices, they usually engage with those … Continue reading 4 Strategies to Drive More Calls and Customers from Voice Search
Even Search Marketers Investing 200% More In Social by Laurie Sullivan , Staff Writer @lauriesullivan, August 2, 2018 Despite Facebook’s woes surrounding Cambridge Analytica and fake accounts intended to influence U.S. political elections, the number of marketers spending more than half of their budget on social campaigns rose 200% in the past year. In fact, 88% … Continue reading Even Search Marketers Investing 200% More In Social
Susan Gilbert — August 1, 2018 Follow @SusanGilbert — August 1, 2018 Use The Pinterest Search Engine to Drive More Traffic to Your Website Millions of people love finding great ideas, information, and products from Pinterest. Did you know that this social network also serves as a powerful search engine that can provide valuable links … Continue reading How Pinterest Works as a Search Engine to Drive More Website Traffic
Want TV To Succeed? Focus On The Search Bar by Daniel Gulick , Op-Ed Contributor, (July 31, 2018) You have probably read the headlines, because I certainly have: “advertisers spend more on digital ads than TV,” or “TV ad spending continuing to decline.” Is advertising on TV a hopeless effort? Should TV be abandoned in … Continue reading Want TV To Succeed? Focus On The Search Bar
U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up? by Laurie Sullivan , Staff Writer @lauriesullivan, (July 31, 2018) The United States has lost its footing in innovation. In fact, the U.S. dropped out of the top 10 ranking in the 2018 Bloomberg Innovation Index, released earlier this year, for the … Continue reading U.S. Lags In Ad Tech — Will Video Search Engines Like Aivon Help It Catch Up?
