DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms
Tag Archives: Search
11 Voice Search Statistics Digital Marketers Need to Know
Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know
7 Steps to Making the Most Out of the New Google Search Console
Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console
Unlocking AI For Online Search Advertising
Unlocking AI For Online Search Advertising by David Pann , Op-Ed Contributor, (October 01, 2018) A colleague recently asked me what was top of mind when it comes to the evolution of online search. And for me, hands down, the answer is the impact of AI on advertisers’ future success. The promise of AI for … Continue reading Unlocking AI For Online Search Advertising
How Many Leads Are Lost to Negative Search Results?
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
What Google Investments Tell Marketers About Its Search Roadmap
What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap
Low Search Volume Keywords: Should You Ignore Them Completely?
Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?
Apple Search Ads Now Supported By Kenshoo
Apple Search Ads Now Supported By Kenshoo by Laurie Sullivan , Staff Writer @lauriesullivan, (September 25, 2018) Marketers now have another way to purchase Apple Search Ads from a platform. On Monday, Kenshoo announced it has added the ability to manage Apple Search Ads alongside Bing and Google paid-search and social campaigns, giving marketers an opportunity … Continue reading Apple Search Ads Now Supported By Kenshoo
How to Unlock Branded Search Features in Google
Kent Campbell — September 15, 2018 Follow @reputationx — September 15, 2018 Google is your new home page. When a brand dominates their own search engine results it sends trust signals to prospective customers. Control of the many aspects of search results like Knowledge Panel, carousel images, location information, Google posts, social media posts, and … Continue reading How to Unlock Branded Search Features in Google
How to Be Self-Confident in Your Job Search
Amanda Clark — September 14, 2018 Follow @GrammarChicInc — September 14, 2018 The job search is really all about salesmanship. You’re selling yourself to potential employers, seeking to persuade them of the value you can offer in return for their investment. This type of selling comes easy to some, but for most of us it’s … Continue reading How to Be Self-Confident in Your Job Search