Zach Heller — October 8, 2018 Follow @zheller — October 8, 2018 If yours is like most companies, your business derives a lot of prospective customers and new web visits from paid search – that is, the ads you run on Google, Bing, Yahoo, etc. In 2017, companies spent an estimated $ 35 billion on … Continue reading 3 Ways to Save Money on Paid Search
Beyond AI: 5 Tech Acronyms That Spell Search Success by Marcelline Saunders , (October 09, 2018) Site search is a top priority for shoppers and retailers this holiday. A recent survey found that almost all shoppers (86%) agree that the search box is important, even extremely important, when shopping online. Eight in 10 always or … Continue reading Beyond AI: 5 Tech Acronyms That Spell Search Success
Garry Grant — October 8, 2018 Follow @seoinc — October 8, 2018 Since Google maintains the largest market share, often times, it’s easy to forget about the fact that other search engines exist. And while you do want to optimize for Google, sometimes, it’s easier to optimize for Bing. Honestly, the two appear to share … Continue reading 7 Local Search Optimization Tips for Bing
DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms by Wendy Davis , Staff Writer @wendyndavis, October 4, 2018 The Department of Justice is bringing a “first of its kind” criminal antitrust prosecution involving companies that may have gamed online search algorithms in order to fix prices. That’s according to DOJ antitrust chief Makan Delrahim, … Continue reading DOJ To Bring Criminal Price-Fixing Case Centered On Search Algorithms
Derek Andersen — October 5, 2018 — October 5, 2018 More and more consumers are using voice search to perform search engine queries, find local businesses, make purchase decisions, and more. And when consumers search for local businesses with their voices, they usually engage with those businesses the same way — by calling. Below, we’ve … Continue reading 11 Voice Search Statistics Digital Marketers Need to Know
Gordon Donnelly — October 2, 2018 — October 2, 2018 Ahrefs, Moz, SEMrush…there are some great SEO tools out there; and with them, you can do a variety of things. You can check backlink profiles. Do keyword research. Find unlinked mentions and guest posting opportunities. You can even run comprehensive SEO audits with the click … Continue reading 7 Steps to Making the Most Out of the New Google Search Console
Unlocking AI For Online Search Advertising by David Pann , Op-Ed Contributor, (October 01, 2018) A colleague recently asked me what was top of mind when it comes to the evolution of online search. And for me, hands down, the answer is the impact of AI on advertisers’ future success. The promise of AI for … Continue reading Unlocking AI For Online Search Advertising
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
What Google Investments Tell Marketers About Its Search Roadmap by Laurie Sullivan , Staff Writer @lauriesullivan, September 28, 2018 If marketers want to map the future of search, all they need to do is track the number of times company executives mention a technology, especially during earnings calls, words in patents, and hush-hush investments such as … Continue reading What Google Investments Tell Marketers About Its Search Roadmap
Erika Montgomery — September 28, 2018 Follow @PublicityErika — September 28, 2018 geralt / Pixabay If you want to succeed online, search engine optimization (SEO) can never be left out of your strategy. One indispensable way to make sure that your SEO campaign succeeds is doing content marketing on strategically-curated topics. These can be topics … Continue reading Low Search Volume Keywords: Should You Ignore Them Completely?
