Tag Archives: Search

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019 Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows →

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

PPC Campaigns

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query. The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands →

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

PPC Strategies

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience →

Search Turns Predictive Into Addictive

Search Trends

Search Turns Predictive Into Addictive by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday There’s a movement underfoot. Selina Eizik, who joined Conductor as COO in July 2018, wants to lead it after spending nearly 16 years at the search and digital agency Acronym, where she held the position of CEO for the past 5.5 years. Eizik … Continue reading Search Turns Predictive Into Addictive →

Speed, Schema, and Search Engines: The SEO Trends of 2019

SEO Trends

Wendy Lindars — January 6, 2019 Follow @enx2marketing — January 6, 2019 Wait a minute. How did it become 2019? Did 2018 just start? I could have sworn I wrote a similar blog just last month! Anyways, 2018 has come and gone, and it wasn’t too crazy in the world of SEO. The most significant … Continue reading Speed, Schema, and Search Engines: The SEO Trends of 2019 →

Search: And It’s A Wrap For 2018

Search Tools

Search: And It’s A Wrap For 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, December 31, 2018 Goodbye 2018. There was no shortage of headlines this year. Google AdWords rebranded to Google Ads and changed Android licensing terms in Europe that affect search. Bing pushed ahead. Sexual misconduct came to the forefront, and Google denied building a … Continue reading Search: And It’s A Wrap For 2018 →

Get to the Top of the Search Results with SEM

Search Engine Marketing

Susan Friesen — December 28, 2018 Follow @eVisionMedia — December 28, 2018 How to Create a Powerful SEM eCommerce Strategy It seems like SEO gets most of the attention when it comes to marketing, but we can’t forget about SEM! Now… what is SEM? First, let’s go over the basics: SEO stands for search engine … Continue reading Get to the Top of the Search Results with SEM →

How to Get Featured Snippets in Google Search

Google Tools

Kerry Dye — December 26, 2018 — December 26, 2018 In the age of mobile and voice search, featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of … Continue reading How to Get Featured Snippets in Google Search →

Why Websites With Search Make A First Impression

Search Strategies

Why Websites With Search Make A First Impression by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2018 Websites may become an afterthought as bright shiny technology overshadows what some may consider this staple for brand and retailers. Consumers still care what a company’s website looks like and the features it offers. Think of the website … Continue reading Why Websites With Search Make A First Impression →

Search Tops Digital Media Buys For Large Local Advertisers

Local Marketing Strategy

Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers →