Kerry Dye — December 26, 2018 — December 26, 2018 In the age of mobile and voice search, featured snippets are Google’s way of making sure users get the very best answer to informational queries. In this article, we’re going to show you what you need to do to be in with a chance of … Continue reading How to Get Featured Snippets in Google Search
Why Websites With Search Make A First Impression by Laurie Sullivan , Staff Writer @lauriesullivan, December 21, 2018 Websites may become an afterthought as bright shiny technology overshadows what some may consider this staple for brand and retailers. Consumers still care what a company’s website looks like and the features it offers. Think of the website … Continue reading Why Websites With Search Make A First Impression
Search Tops Digital Media Buys For Large Local Advertisers by Laurie Sullivan , Staff Writer @lauriesullivan, December 17, 2018 Traditional forms of advertising dominate media buys for big local advertisers, but many still look to support innovative types of technology. The larger advertisers are not planning to increase budgets as much as the smaller ones, but … Continue reading Search Tops Digital Media Buys For Large Local Advertisers
Brands Should ‘Get In Early’ To Voice Search For Ecommerce, HP.com’s Chemij Says by Laurie Sullivan @lauriesullivan, Yesterday Morgan Chemij, director II of marketing and CRM for the Americas at HP.com, championed voice search on Friday at the MediaPost Search Insider Summit and shared some information on HP’s voice strategy, but mostly shared curated data … Continue reading Brands Should ‘Get In Early’ To Voice Search For Ecommerce
Zach Heller — December 13, 2018 Follow @zheller — December 13, 2018 What is the future of search? If you ask 20 people you might get 20 answers. The truth is that the future of search will depend on a number of different factors. Technological change – what is possible? Business investment – what do … Continue reading The Future of Search Might Destroy Your Business
Search Engines Doing A Better Job Of Calling Out Paid-Search Ads by Laurie Sullivan @lauriesullivan, December 13, 2018 Google and Bing, and even Amazon, have been criticized for not doing more to distinguish paid-search advertisements from organic search results, but the findings from a survey results released Thursday suggest improvements. In fact 77% of people … Continue reading Search Engines Doing A Better Job Of Calling Out Paid-Search Ads
Steve Zakur — December 11, 2018 — December 11, 2018 While rushing to close 2018 deals, business teams everywhere are also finalizing 2019 plans. Business cases have been calculated, lists have been prioritized and they’re getting to green light 2019 initiatives. All of these are focused on yielding the greatest return for businesses. Increasingly, site … Continue reading The Secret Value of Site Search
Search Volume Declines The Week Of Cyber Monday by Laurie Sullivan , Staff Writer @lauriesullivan, (December 05, 2018) Searches declined on engines Google and Bing as well as on Amazon for the seven days ending December 1 — which means the decline, compared with the prior week, includes the number of searches conducted on Cyber Monday. … Continue reading Search Volume Declines The Week Of Cyber Monday
Search: How Bing, Facebook Will Predict Consumer Purchases by Laurie Sullivan , Staff Writer @lauriesullivan, November 30, 2018 Google, Microsoft, Facebook and a slew of other companies continue to build algorithms that predict when, where and how consumers will make online purchases. The most recent technology comes from Intent Lab, a research unit of Performics and … Continue reading Search: How Bing, Facebook Will Predict Consumer Purchases
The Impulse Buy, From Search To Macy’s On Thanksgiving Day by Laurie Sullivan , Staff Writer @lauriesullivan, (November 26, 2018) A funny thing happened to me on Thanksgiving Day this year. I’m not known for making impulse purchases. In fact those who know me say I analyze every dollar I spend. But, alas, I admit, I … Continue reading The Impulse Buy, From Search To Macy’s On Thanksgiving Day
