Tag Archives: Search

First Reddit, Now Quora For Search Marketers

Marketing Platforms

First Reddit, Now Quora For Search Marketers by Laurie Sullivan , Staff Writer @lauriesullivan, February 1, 2019 First Reddit. Now Quora. Marketers are gaining more options to speak with consumers through search-related, performance-related advertising. Quora — known as a platform for users to share ideas and ask questions to get answers — has launched Action Insights, … Continue reading First Reddit, Now Quora For Search Marketers →

Economists Latch On To Google Search, Trends Data For Analysis

Data Driven Techniques

Economists Latch On To Google Search, Trends Data For Analysis by Laurie Sullivan  @lauriesullivan, January 25, 2019 Analysts and economists are using Google Search and Google Trends data to determine the economic status of the United States since the government shutdown and since the Commerce Department’s December retail report missed its scheduled January 16 release … Continue reading Economists Latch On To Google Search, Trends Data For Analysis →

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows

SEO Link Building

Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows by Laurie Sullivan , Staff Writer @lauriesullivan, January 18, 2019  Stone Temple Consulting, acquired by Perficient in July 2018, released a study Thursday that analyzes the importance of links to ranking in Google search results. The methodology for this study, which also looks at different … Continue reading Links Still ‘Incredibly’ Important To Rank High In Google Search, Study Shows →

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands

PPC Campaigns

People Click On YouTube, Amazon Search Ads That Mention Familiar Brands by Laurie Sullivan  @lauriesullivan, Yesterday People click on paid-search ads for many reasons, but are usually looking for answers. About 33% of people click on paid-search ads because they directly respond to their search query.  The primary reason that people click on a YouTube … Continue reading People Click On YouTube, Amazon Search Ads That Mention Familiar Brands →

Closing the Loop with Paid Search: Linking the Right Message to the Right Audience

PPC Strategies

Jacob Havenridge — January 12, 2019 — January 12, 2019 FirmBee / Pixabay An End-to-End Approach Paid search gives advertisers the unique ability to send a large amount of qualified traffic to their web properties with just the flip of a switch. In the world of digital marketing, this is a powerful capability, but the … Continue reading Closing the Loop with Paid Search: Linking the Right Message to the Right Audience →

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