Tag Archives: Search

Major Retailers, Restaurants Are Not Ready For Voice Search

Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Are Not Ready For Voice Search →

Why SEOs Can’t Guarantee Search Engine Rankings

Search Engine Ranking

Brian Shivraj — March 6, 2019 — March 6, 2019 Just like your wise grandparent used to say, “nothing in life is guaranteed” so why would business promises be any different? If we look to the late 2000s you can see a trend in SEO’s not meeting their ‘promises’ this created a lot of skepticism … Continue reading Why SEOs Can’t Guarantee Search Engine Rankings →

How to Use Visual Search to Drive eCommerce Growth

Visual Search

William Harris — March 5, 2019 Follow @wmharris101 — March 5, 2019 Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the … Continue reading How to Use Visual Search to Drive eCommerce Growth →

Tying Search To Programmatic And Direct Mail Improves Results

Programmatic

Tying Search To Programmatic And Direct Mail Improves Results by Laurie Sullivan , Staff Writer @lauriesullivan, February 27, 2019 Well-crafted search campaigns produce strong results on their own, but some marketers are discovering the benefits of combining the online ads with traditional media such as television and direct mail. Shoppers who are browsing websites generate triggers and … Continue reading Tying Search To Programmatic And Direct Mail Improves Results →

Think like a search marketer to drive growth with YouTube

Youtube Marketing Strategy

Custom intent audiences help reach people who have recently searched for your keywords. Contributor and Googler Matt Lawson runs through how you can use your search skills to make the most on YouTube. Matt Lawson on February 25, 2019 Today’s consumers are constantly moving between channels and devices, and video is becoming an increasingly important … Continue reading Think like a search marketer to drive growth with YouTube →

How to Optimize Your Website for Voice Search

Voice Search

Susan Friesen — February 21, 2019 Follow @eVisionMedia — February 21, 2019 Voice Search Trends: Is Your Business Ready? When Google launched the Voice Search app for the iPhone in 2008, it was far from perfect. Over the years, speak-activated technology has become much more accurate and human-like. Stats show that Google’s English recognition accuracy … Continue reading How to Optimize Your Website for Voice Search →

Google Explains Updates To Search Console

Google Tools

Google Explains Updates To Search Console Google, Friday, February 15, 2019 Migrating from old Search Console to new Search Console Migration guide for existing users We are in the process of creating a new version of Search Console that will eventually replace the old product. If you have been using old Search Console, this guide will … Continue reading Google Explains Updates To Search Console →

Who’s Your Audience – People or Search Engines?

Search Engine Optimization

Supriya Sachdeva — February 7, 2019 Follow @SachdevaSupriya — February 7, 2019 As a digital content marketer, my biggest challenge is to write SEO content which ranks in search engines and appeals people too. And I’m not the only one trying to strike that balance. SEO marketers think so much on behalf of search engines … Continue reading Who’s Your Audience – People or Search Engines? →

5 Tips for Driving More Offline Conversions with Search Marketing

Search Strategies

Louise Thompson — February 7, 2019 — February 7, 2019 We may live in a digital world, but offline sales still drive the consumer economy. In fact, the vast majority of purchases happen offline through phone calls and in-store visits. To be successful in today’s hyper-competitive world of search, marketers must optimize not only for … Continue reading 5 Tips for Driving More Offline Conversions with Search Marketing →

Google Consolidates Performance Reporting In Search Console

Google Analytics

Google Consolidates Performance Reporting In Search Console by Laurie Sullivan , Staff Writer @lauriesullivan, February 6, 2019 Google plans to change how the Search Console Performance reports count some metrics. At the end of March, rather than use the URL that appears in the search bar, Google said that for some searches it will begin using … Continue reading Google Consolidates Performance Reporting In Search Console →