Where Marketers Plan To Put Their Search Budgets In 2019 by Laurie Sullivan , Staff Writer @lauriesullivan, March 26, 2019 About 46% of marketers plan to increase the amount they spend with Google search advertising this year, but only 7% said their investment will decrease and 44% said it will remain the same. Some 2% plan … Continue reading Where Marketers Plan To Put Their Search Budgets In 2019
Tag Archives: Search
Amazon To Push Video Ads Triggered By Search Queries
Amazon To Push Video Ads Triggered By Search Queries by Laurie Sullivan @lauriesullivan, March 21, 2019 Amazon has capitalized on searches for products on mobile. Now the marketplace plans to add mobile video ads triggered by searches. The mobile video ads appear in response to search results in its shopping app, according to one report, … Continue reading Amazon To Push Video Ads Triggered By Search Queries
Google’s Algorithm Upsets Search Rankings
Google’s Algorithm Upsets Search Rankings by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2019 It may benefit brands to take a little power back from Google and Bing by building a direct consumer following, rather than relying so much on additional traffic from Google and Bing. I’ve even cut my reliance on shopping through retail … Continue reading Google’s Algorithm Upsets Search Rankings
It’s Time to Get Serious About Voice Search Optimization
Susan Friesen — March 15, 2019 Follow @eVisionMedia — March 15, 2019 How to Create an Effective SEO Strategy for Your Business Website Recently I talked about what voice search technology means for your business. It’s such an important topic that I decided to write a second part related to SEO this week. From Google … Continue reading It’s Time to Get Serious About Voice Search Optimization
Why Search Terms Don’t Trump Active Research
Amy Koski — March 13, 2019 — March 13, 2019 Data visualizations have the power to reveal connections we’ve never seen and display information in ways we haven’t imagined or perceived. Sometimes they can reveal life-changing (or lifespan-extending) discoveries, and sometimes they don’t reveal so much as they show us complex ideas in digestible ways. … Continue reading Why Search Terms Don’t Trump Active Research
How to Use Image Search with the Amazon Influencer Program to Increase Sales
William Harris — March 12, 2019 Follow @wmharris101 — March 12, 2019 From celebrity endorsements to ultra-niche micro influencers, the use of influencer marketing doesn’t show any signs of slowing down. There’s power in its ability to help brands stand out and expand their reach to audiences they normally wouldn’t have access to. As an … Continue reading How to Use Image Search with the Amazon Influencer Program to Increase Sales
Major Retailers, Restaurants Not Ready For Voice Search
Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Not Ready For Voice Search
Major Retailers, Restaurants Are Not Ready For Voice Search
Major Retailers, Restaurants Not Ready For Voice Search by Laurie Sullivan @lauriesullivan, March 7, 2019 Consumers are trending toward using their voice to search for products and conduct purchases, but findings from a recent study show few brands have incorporated a voice optimization strategy into their marketing plans. None, per the study, are ready to … Continue reading Major Retailers, Restaurants Are Not Ready For Voice Search
Why SEOs Can’t Guarantee Search Engine Rankings
Brian Shivraj — March 6, 2019 — March 6, 2019 Just like your wise grandparent used to say, “nothing in life is guaranteed” so why would business promises be any different? If we look to the late 2000s you can see a trend in SEO’s not meeting their ‘promises’ this created a lot of skepticism … Continue reading Why SEOs Can’t Guarantee Search Engine Rankings
How to Use Visual Search to Drive eCommerce Growth
William Harris — March 5, 2019 Follow @wmharris101 — March 5, 2019 Unlike pre-internet days where everyone watched the same 10 channels on TV and read the same newspapers, people have access to hundreds of channels across multiple platforms. Between social media campaigns with popular influencers and display ads that pop up everywhere on the … Continue reading How to Use Visual Search to Drive eCommerce Growth
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