Startup Uses Paid Search To Redirect Extremist Terms In Google, Counter Radicalism by Laurie Sullivan @lauriesullivan, January 2, 2020 Moonshot CVE, a private London-based start-up aimed at heading off radicalism, has developed an online tool that sends those who type in extremist search terms in Google to videos promoting anti-extremist views. The company first used … Continue reading Startup Uses Paid Search To Redirect Extremist Terms In Google To Counter Radicalism
Tag Archives: Search
Machine-To-Machine Everything Influences Search In 2020
Machine-To-Machine Everything Influences Search In 2020 by Laurie Sullivan , Staff Writer @lauriesullivan, Yesterday The ability to continuously analyze and extract data from search and internet-connected devices continues to grow. ABI Research calls it the concept of continuous intelligence (CI), which the research firm believes will consolidate the IoT analytics market and enable more advanced analytics … Continue reading Machine-To-Machine Everything Influences Search In 2020
Top Tips for Creating Effective Google Responsive Search Ads
Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads
Google Search Features Impact Organic Search CTRs
Google Search Features Impact Organic Search CTRs by Laurie Sullivan , Staff Writer @lauriesullivan, December 19, 2019 A study released Thursday from Perficient Digital analyzes how Google search features impact user click-through rate behavior. The features include related searches, People Also Ask boxes, video carousels, and knowledge graph. The data looks at how search features impact … Continue reading Google Search Features Impact Organic Search CTRs
What Google 2019 Search Updates Tell Us About the Future
John Lincoln — December 12, 2019 Follow @johnelincoln 10 years ago, SEO was a whole different ball game. We saw Panda stomp out keyword stuffing and Penguin take on link schemes. Looking at the Google updates of 2019, one thing is for certain, we’re closing out the 2010 search era with a bang. The March … Continue reading What Google 2019 Search Updates Tell Us About the Future
Save Up To $700 Off Actionable Search Marketing Tactics
Unbiased content you can trust, a training experience that fits your needs… book your pass now and join us February 19-20 in San Jose! Lauren Donovan on December 10, 2019 Make 2020 the year you achieve your traffic, ranking, and revenue goals: Attend Search Marketing Expo – SMX West – February 19-20 in San Jose … Continue reading Save Up To $700 Off Actionable Search Marketing Tactics
Social, Search and Stats – The 3 S’s to 2020 Business Growth
Dan Moyle — December 10, 2019 Follow @danmoyle Want to grow your business in 2020? Seems like a no-brainer, right? The question is: How do you grow a business? Since we’re a marketing and branding agency, we’ll concentrate our efforts there. You could also look at cost cutting, increasing efficiencies, hiring and other areas. … Continue reading Social, Search and Stats – The 3 S’s to 2020 Business Growth
Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees by Laurie Sullivan @lauriesullivan, December 5, 2019 U.S. shoppers geared up for the holidays by searching on Black Friday for socks, down jackets, and shoes, while also researching Christmas trees and high-ticket items such as TVs. Vans, which earlier this week closed its corporate … Continue reading Vans Top Search Term, Along With Socks, Down Jacket, Christmas Trees
Back to basics: Understanding your paid search metrics
Learn how to interpret what’s happening in your paid search account with your traffic, conversions and sales data. Jacob Baadsgaard on November 27, 2019 One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real … Continue reading Back to basics: Understanding your paid search metrics
7 Tips to Leverage Seasonality in Your Paid Search Campaigns
Derek Andersen — November 25, 2019 Seasonality doesn’t just shape your Starbucks order. For many marketers, seasonality has a big influence on what products and services you’re promoting (and how aggressively), what drives revenue, what messaging resonates with customers, and more. Just look at these industry examples, to name a few: Tax season for accounting … Continue reading 7 Tips to Leverage Seasonality in Your Paid Search Campaigns
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