Jane IntrieriJanuary 9, 2015 In 2014 alone, marketers spent 26 percent more on paid search than in 2013 (Target Marketing). What’s more, a recent study conducted by StrongView found that nearly 40 percent of marketers surveyed would have an increased budget for paid search in 2015. It’s no surprise that marketing teams are continuing, year … Continue reading Why You Need Paid Search Conversion Tracking For Online And Offline Sources
Graham JonesJanuary 7, 2015 Focus on being “up-to-date” for search engine success The most popular searches on Google in 2014 were almost entirely about major news items. An analysis of search trends for the past 12 months shows that the most requested item was anything to do with Robin Williams – more popular than the … Continue reading Search Engines Are About “News”
Mike MoranJanuary 2, 2015 You can probably guess which one I think it should be. Yes, I am a longtime IT person, but even I will tell you that marketing needs to run your website search, just as marketing probably runs the rest of your website. Now, I know there is a lot of technology … Continue reading Is Your Website Search a Marketing or an IT Function?
Tarun Pahwa January 1, 2015 For the past couple of years, marketers and web designers alike have been chanting the responsiveness mantra. Websites need to be responsive in order to accommodate viewership that accesses information across a variety of devices and screens. Rule one of service delivery is to give clients what they’re looking … Continue reading 10 Compelling Reasons to Pay Attention to Mobile Search Marketing in 2015
Brian Honigman December 27, 2014 Social media has been called many things over its short but storied history, but one thing it has almost never been called is “slow.” There’s a common, implicit understanding that the results social media marketing delivers are primarily immediate. The social success stories we constantly hear about are the … Continue reading How to Levarage Google+ & Pinterest Search for Long-Term Impact
Search marketing is a critical component of any digital strategy, so don’t miss our highest-trafficked columns published this year. Pamela Parker on December 24, 2014 Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals — could benefit from a greater understanding of search … Continue reading The Best Of Marketing Land’s Search Marketing Columns For 2014
by Eric Korsh, Decemebr 24, 2014 Editor’s Note: This classic post was first published last year.A New York Times article by Alina Tugend, “Sometimes Second-Best Makes a Better Role Model,” supports the notion that ultra-gifted superstars, in any field, may be poor role models. The idea is that people from Miguel Cabrera to Sheryl Sandberg … Continue reading Bigfoot: Our Search For The Viral Video
Jane Intrieri December 23, 2014 It’s the time of year when we B2B marketers spend our days diligently planning, strategizing, and budgeting for the New Year. These exercises can be time consuming and, in some ways, tedious; but they are pertinent to a successful search marketing strategy. Even though most enterprise companies have advanced … Continue reading Four Key Questions to Address in Strategizing for 2015 Search Marketing
Kim Stiglitz December 21, 2014 Every business could benefit from more website or brick and mortar visits. To achieve either of these things, a solid and organic online presence is vital, especially when it comes to search results. When someone conducts a search online and uses keywords related to your business, or searches branded … Continue reading Three Ways To Rock Organic Search Results
VerticalResponse December 20, 2014 Facebook is making changes once again. But unlike other changes they’ve made recently, this one will be much more welcome by Facebook’s 1.3 billion monthly active customers. Facebook introduced an improvement to their search functionality that will now allow customers to search their past posts. So if you’re trying to find … Continue reading Facebook Introduces New Search Feature – Should Google Be Worried?
