The Best Of Marketing Land’s Search Marketing Columns For 2014

Sure, we’ve got an entire site focused on Search Engine Marketing, but all digital marketers — not just search-specific professionals — could benefit from a greater understanding of search engine optimization and paid search ads.

Our Search Marketing experts shared forward-looking musings about Google Glass and other cutting-edge technologies, plus weighed in on more current issues like “growth hacking” and the evaluation of SEO “gurus.”

In case you missed any of this great content, our top 10 columns of the year are below:

1. Growth Hacking Is Bull by Muhammad Saleem. Published on 1/10/14. 949 social shares across all platforms.
2. 10 Lies You Should Never Believe From SEO “Gurus” by Jayson DeMers. Published on 7/10/14. 1.6K social shares across all platforms.
3. 7 Ways Google Glass Will Change Search, And How It Should Change Your Marketing by Daniel Cristo. Published on 2/7/14. 1.2K social shares across all platforms.
4. A Magic Leap Into An Entirely Different Direction For Google Glass? by Daniel Cristo. Published on 11/11/14. 657 social shares across all platforms.
5. Your Guide To All Things Hashtag Analytics & Optimization by Daniel Cristo. Published on 4/29/14. 765 social shares across all platforms.
6. The Fatal Mistake Content Marketers Are Making With Nofollow by Danielle Wiley. Published on 1/1/14. 895 social shares across all platforms.
7. Why Your Content-Based SEO Strategy Will Eventually Fail by Daniel Cristo. Published on 5/27/14. 847 social shares across all platforms.
8. What CMOs Need To Know About Google’s New Structured Snippets by Danny Sullivan. Published on 10/22/14. 457 social shares across all platforms.
9. The Future Of Paid Search (From A Data Perspective) by Benjamin Spiegel. Published on 7/2/14. 349 social shares across all platforms.
10. Reading Keywords’ Future In Interactive Marketing by Kevin Ryan. Published on 4/16/14. 682 social shares across all platforms.

Methodology: Columns published in 2014 are ranked in order of pageviews measured by Google Analytics. Data was gathered on December 4 and include all columns published through December 3, 2014.