Rolling out of beta this week, the search engagement ad is the latest in Google’s app promotion ad formats. Ginny Marvin on December 10, 2014 Earlier this year, Google introduced app promotion ads on search, display and YouTube. In an AdWords livestream event today, the company announced the app engagement ads in search are … Continue reading Google Rolling Out Search App Engagement Ads With Deep Linking
Tag Archives: Search
Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
Elena Nicosia December 2, 2014 When you first get your search engine marketing campaign up and going, it’s as exciting as ever to see the results come in. But over time, your campaign can become bland and start to falter as a result. This doesn’t need to happen, though. There are some tricks of … Continue reading Hidden Gems: Little-Known Search Marketing Tips and Tricks for a Streamlined Campaign
How Long Does it Take for My Webpage to Appear in Search?
Daniel Smith December 1, 201 You’ve put your blood, sweat and tears into building and refining your new small business website, and you’re ready to unleash it upon the world. But how long will it take for your site to appear in a Google or Bing search? Unfortunately, there is no set amount … Continue reading How Long Does it Take for My Webpage to Appear in Search?
On-Site Search Engine Optimization: The First Steps In Optimizing A Site
Jess DelBalzo November 26, 2014 Google considers thousands of factors when deciding where to rank a website for various search terms. Even the best SEOs don’t know every single ranking factor, and to make things even more interesting, Google is constantly changing and reevaluating in order to improve its algorithm. In order to … Continue reading On-Site Search Engine Optimization: The First Steps In Optimizing A Site
Think Cross-Channel For Your Holiday Paid Search Campaign
You’ve got your holiday SEM strategy all laid out, but are you thinking cross-channel? Columnist Kohki Yamaguchi provides a guide for taking that next step. Kohki Yamaguchi on November 24, 2014 Most paid search teams have probably completed their initial holiday planning and preparation by now. This may include creating a seasonal budgeting schedule and … Continue reading Think Cross-Channel For Your Holiday Paid Search Campaign
How to Come Up With a Blog Post That Appeases the Search Engines
Govind Agarwal November 23, 2014 Writing a blog that catches and retains the interest of the readers and at the same catches the attention of the search engine is a challenge that any writer faces. Coming up with a reader-friendly and SEO-friendly blog post is a test that the blogger has to undergo each … Continue reading How to Come Up With a Blog Post That Appeases the Search Engines
How to Find the Best Search Engine Optimization Pricing in 4 Easy Steps
Inklyo November 22, 2014 The World Wide Web is a chaotic space. Millions of pages exist on every possible topic—but how do people know what’s legitimate? How do they know what will benefit them right now? How do they even begin to look around for something they need? The answer, obviously, is search … Continue reading How to Find the Best Search Engine Optimization Pricing in 4 Easy Steps
How to Use the 20-20-60 Rule for SEO to Improve Your Search Ranking
Ray Wang November 20, 2014 The 20-20-60 Rule for SEO suggests that 20% of your SEO performance depends on the technical structure of your website such as proper page structure, redirects, the robot.txt file, and internal links. 20% depends on on-page factors such as the use of indexable text, images, and videos, and relevant meta … Continue reading How to Use the 20-20-60 Rule for SEO to Improve Your Search Ranking
4 Ways to Dominate Search Results and Drive Sales
Como November 17, 2014 They say three things matter in real estate: location, location, location. The same is true of digital real estate—being in the right locations dramatically increases your exposure to your target audience, helping you attract new customers and drive sales. In today’s world, ranking well in search results can be more effective … Continue reading 4 Ways to Dominate Search Results and Drive Sales
IoT Calling On Search Engine Optimizers To Optimize Smart Devices
by Laurie Sullivan, November 12, 2014 Search engine optimization professionals need to start thinking about how search technology will navigate devices linked into the Internet of Things. It’s not easy when for the past 20 years professionals have focused solely on pages and advertising serving up on engines and Web sites. The future of search … Continue reading IoT Calling On Search Engine Optimizers To Optimize Smart Devices
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