Tag Archives: Search

Search On Yahoo’s Radar, But Will It Become A Cash Engine?

Search Engine Optimization

by Laurie Sullivan, January 28, 2015 Yahoo took a close look at search and metrics during the company’s Q4 2014 earnings call. Company executives fielded questions on everything from Panama to the partnership with Microsoft. CEO Marissa Mayer kept reiterating the importance of search to the company’s long-term strategy. “We’re long in search and we … Continue reading Search On Yahoo’s Radar, But Will It Become A Cash Engine? →

5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic]

Mobile Marketing

Eric HolmenJanuary 26, 2015 At the close of 2014, people spent more time online on mobile devices than they did on desktop or laptops, according to comScore. BIA/Kelsey estimates mobile search will outpace desktop this year. Given these trends, it’s no mystery where the future of advertising lies. Businesses spent 45 percent more on mobile paid … Continue reading 5 Ways to Optimize Paid Mobile Search to Increase Calls and Conversions [Infographic] →

Compare Search, Social & Display Performance On Mobile & Desktop [Report]

Reports

Mobile trends are consistent across platforms despite differences in user behavior and intent. Ginny Marvin on January 16, 2015   In its Q4 2014 Benchmark Report, Marin Software looked at performance by device across social, display and search campaigns running through its platform. Overall, desktops lost 6.3 percent of click share, primarily to smartphones which … Continue reading Compare Search, Social & Display Performance On Mobile & Desktop [Report] →

What If Search Engines Could Help You Find Customers?

Marketing Guide, Search Engine Optimization

by Mark Hatch, January 15. 2015  Can search engines help find customers? Traditionally, probably not. At best, search engines are brute force tools, often making users type in highly sophisticated search strings to get a refined, usable result. So if search is that complicated, and results so mixed, why is there a search feature on every social media … Continue reading What If Search Engines Could Help You Find Customers? →

You’re Doing a Terrible Job With Search and Social

Social Media Utilization

My consulting includes doing very deep, thorough, site audits. I’m looking for issues that have been recently killing their recent performance on search. All of my clients are convinced that there’s something outside themselves that have resulted in their site crashing in organic search. The initial conversation generally almost always reveals that the client feels … Continue reading You’re Doing a Terrible Job With Search and Social →

How to Track Empty Search Results in Google Tag Manager

Search Engine Optimization

by Helen M. Overland January 13th, 2015  Helen Overland Vice President at Search Engine People, helping clients with Conversion Optimization, Analytics, and On-Page SEO. Online Marketer since June 2000, Internet geek since 1994. Follow me on twitter at @semlady to see what I’m reading now. http://www.searchenginepeople.com/ …When You Can’t Edit the Site! Level of difficulty: … Continue reading How to Track Empty Search Results in Google Tag Manager →

A Little Known Tactic to Get Free Traffic From Search Engines

Search Engine Optimization, Web Management Guidelines

Aaron Rudman-HawkinsJanuary 10, 2015 You’re wanting more traffic, conversions and sales aren’t you? Who isn’t! Well today I am going to share with you one of the most under-used and yet highly effective tactics to get free traffic from search engines. Competitor research! If done correctly this age old technique is guaranteed to help you … Continue reading A Little Known Tactic to Get Free Traffic From Search Engines →

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